Exam 7: Business Marketing

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.The business market consists of four categories of business customers.Rock-Tenn's customers are an example of a:

One brand of tomato sauce advertises that the tomatoes it uses are processed within 24 hours of being picked to ensure product freshness.The fresh tomatoes it buys from growers are examples of:

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.Rock-Tenn makes paper products for companies to use in their product and service offerings.This is an example of _____.

The use of the Internet to facilitate activities between organizations has evolved and grown rapidly throughout its short history.Define B2B e-commerce and describe the various tools that B-to-B marketers are using online.Also discuss the evolution of e-business initiatives.

DHL maintains a strategic alliance with UPS because it has confidence in UPS's reliability and integrity.This condition is referred to as:

Corn refiners buy shelled corn and convert it into a variety of products,including high fructose corn syrup.The refiners then sell the syrup to soda and food product companies for use in foods and beverages.The corn refiners represent the _____ sector of the business market.

The role of gatekeeper may be filled by a secretary.

Southern Fireworks Manufacture Company in Liuyang,China provides fireworks for companies in America such as Premier Pyrotechnics in Richland,Missouri.This means that Southern is a(n):

A routine purchasing situation in which the purchaser is not looking for new information or at other suppliers is called a:

Lanover Manufacturing supplies windshield wiper blades to General Motors and Ford.A sudden jump in the price of rubber and its substitutes has forced Lanover and other wiper blades manufacturers to double the price of the wiper blades.This increase in price has not affected sales volume for wiper blades.The price change did not change demand for windshield wiper blades because demand for this product by business customers is:

At an accounting firm,the secretary orders printer cartridges,cases of paper,paper clips,and other small items.These items would be classified as:

Which of the following statements about buying centers is true?

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.A sales representative from a paper producing company calls on Rock-Tenn routinely every month to review their ordering needs.The monthly sale of paper to Rock-Tenn would constitute a:

An acute shortage of heavy-duty tires is threatening to disrupt operations in mining and construction sites around the world.According to one mine operator,"I've got the coal and market,and I have the trucks to haul the coal,but I don't have the tires.I'd be willing to pay double the price if I could get the tires I need." The demand for heavy-duty tires is:

Finished items ready for assembly or products that need very little processing before they become a part of some other product are called:

Buyers in the business market tend to _____ than buyers in the consumer market.

Etruscan Railing Company makes railing that is used in sports arenas,nursing home corridors, queue houses at amusement parks,and many other places that are not as obvious.Its railing is molded into bicycle racks.You may also see city governments using the railing to make walkways over ravines and creek banks safer for pedestrian traffic.Hospitals also use the railing in their physical therapy departments,to keep the lines straight in the hospital cafeteria,and to prevent patients from falling out of hospital beds. -Refer to Etruscan Railing Company.Etruscan Railing sells:

Which type of business product includes such capital goods as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings?

_____ occurs when a deli decides to buy its office supplies from a company that regularly buys sandwiches for its employees.

Which of the following statements does NOT describe the business market?