Exam 7: Business Marketing

One segment of the business market has primary goals that differ from the ordinary business goals such as profit,market share,or return on investment.This segment includes many schools,churches,and civic clubs.Which business market is this?

Products that have had some processing,are used directly in the production of other products,and do not retain their identity in the final product are called:

A Brazilian manufacturer of solar cells used as a renewable source of energy in all types of structures would like to begin distribution and sales in the United States,Canada,and Mexico.The manufacturer has hired you to investigate NAICS data for such products in North America.What is the NAICS system? What other helpful kinds of information can be found in this source?

Because formal committees are often established to purchase business products,members of buying centers can be readily identified on formal organizational charts.

Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. ) -Refer to Baseball Dirt.Roger Bossard,the White Sox head groundskeeper,most likely did NOT assume which of the following buying center roles since he has the authority to buy whatever is needed to make the baseball field the best playing surface possible?

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.In terms of business-to-business products,the flour used in fruitcakes is an example of:

All of the following are roles found within a buying center EXCEPT:

A professor sent the following memo to his department chair for his authorization: Glen: I need to purchase a camera,Mac computer,and microphone for the selling center lab #2 just like we did for lab #1. This buying situation should be described as a:

Hensley Poultry is a wholesaler that buys poultry food and health products from Provini,Inc. ,feeding systems from Big Dutchman,Inc.and incubation systems from Copca Corp.Hensley then sells those products to poultry producers and farmers' cooperatives in Iowa.Hensley Poultry could be best classified as a(n):

Consumable items that do not become part of the final product are called supplies.

Within the business market,roller belts that are purchased by vacuum manufacturers are examples of:

Business buyers use a variety of criteria to evaluate alternative products and suppliers.Name and define specific aspects of the three most important criteria.

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.For a corporation that has been giving its key customers Claxton fruitcakes since 1950,placing the order for cakes to be delivered this year would be an example of a _____ because some negotiation about price and quantity must occur each year.

A dentist hired a janitorial service to clean her office every evening.The original contract called for the janitorial service to dust,mop all floors,and vacuum the rugs.After six months,the dentist decided to renegotiate the contract with the janitorial service to include cleaning the office bathroom and washing the office windows as well as the original tasks.The renegotiated contract is an example of a: a.contingency buy

Boise Cascade comprises two businesses.Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States.The firm's 33 distribution facilities market a wide range of building products and services to retail lumber dealers,home improvement centers,and industrial accounts nationwide. Boise Cascade Wood Products manufactures plywood,lumber,particleboard,and engineered wood products (laminated veneer lumber,I-joists,and laminated beams)at 20 manufacturing facilities in the United States and Canada.The firm's wood products are used primarily in housing,industrial construction,and a variety of manufactured products.Our wood products are sold to retail lumber dealers,home centers specializing in the do-it-yourself market,and industrial customers. -Refer to Boise Cascade.When the demand for new housing is high,the _____ demand for the products manufactured by Boise Cascade is also high.This is an example of:

What is business marketing,and what distinguishes business products from consumer products?

Harold works as a new business manager for a manufacturer of marine lubricants.He often talks to several different people before he locates someone who can give him a purchase order or a refusal.In terms of the buying center,he has the most trouble identifying the _____ for his services.

A _____ is a situation requiring the purchase of a product for the first time.

B-to-B marketers have found that they can use tools such as LinkedIn and YouTube to boost brand awareness.