Exam 7: Business Marketing

Which of the following means that a firm believes that an ongoing relationship with some other firm is so important that it warrants maximum efforts at maintaining it indefinitely?

A strategic alliance exists when one party has confidence in another firm's reliability and integrity.

Unprocessed extractive or agricultural products,such as copper,peanuts,soybean,bauxite,fruits,ore,and so on,that become part of finished products are examples of:

Rock-Tenn Rock-Tenn produces packaging products.They make cartons that will hold a dozen Dunkin' Donuts,waffle fries for Chik-fil-A,Gillette razors,Haagen -Daz ice cream,express mail envelopes for FedEx and much more.Rock-Tenn business fluctuates depending on consumer demand.As plastic products become more expensive companies turn to cardboard and paper to package their products. -Refer to Rock-Tenn.The demand for Rock-Tenn's cardboard cartons depends on how many Dunkin' Donuts,Chick-fil-A waffle fries,and Chinese take-out meals consumers order.This is an example of _____ demand.

Which of the following NAICS codes designates an economic subsector?

Texas Instruments (TI)has developed a detailed Values and Ethics Statement and Code of Business Conduct.Why did they choose to create this?

Sometimes a _____ is created for the purpose of sharing resources.This was why the Donnelly Corporation,a company that designs,manufactures,and markets automotive parts,joined with Applied Films Laboratory,Inc.to manufacture and supply the world market with display coated glass for liquid crystal displays (LCDs).

All of the following are demand characteristics of business markets EXCEPT:

The largest percentage of B-to-B social media spending goes toward creating:

A small police department wants to buy a machine with which it can perform alcohol breath tests.It has never had this capability before but feels it is an essential tool as the community grows.The machine costs about $5,000,which is almost 75 percent of the department's entire supply budget.This purchase would be an example of a(n)_____ situation.

Business marketers usually have far fewer customers than consumer marketers.

Cascade Landscaping Service (CLS)has decided to purchase computer-assisted-design (CAD)software for landscape design.Describe the conditions under which each of the three business buying situations would take place.

According to the text,another commonly used name for producers is:

Business buyers use a variety of criteria to evaluate alternative products and suppliers.The three most important criteria,in order of importance,are usually:

In terms of how business buyers evaluate products and suppliers,the most important criterion is:

Boise Cascade comprises two businesses.Boise Cascade Building Materials Distribution is one of the largest wholesale building materials distributors in the United States.The firm's 33 distribution facilities market a wide range of building products and services to retail lumber dealers,home improvement centers,and industrial accounts nationwide. Boise Cascade Wood Products manufactures plywood,lumber,particleboard,and engineered wood products (laminated veneer lumber,I-joists,and laminated beams)at 20 manufacturing facilities in the United States and Canada.The firm's wood products are used primarily in housing,industrial construction,and a variety of manufactured products.Our wood products are sold to retail lumber dealers,home centers specializing in the do-it-yourself market,and industrial customers. -Refer to Boise Cascade.The plywood,lumber,particleboard,and engineered wood products manufactured by Boise Cascade would be bet classified as:

A keiretsu is a network of interlocking corporate affiliates.

The Federal Aviation Administration has been struggling for several years with antiquated systems,and all it takes is a single failure on one piece of the system to shut down the entire air-traffic control system for several hours,resulting in significant snarls at major airports.The most recent failure occurred in the FAA's core telecommunications network,called the Federal Telecommunications Infrastructure (FTI),which is managed by Harris Corporation.Marc Raimondi,a spokesperson for Harris Corporation,said,"The FTI system has proven to be one of the most reliable and secure communications networks operating within the civilian government." Snafus like this have been happening with alarming frequency,prompting Congress to demand the FAA and its contractors to do more to prevent these malfunctions.The problem is that the FAA has been using a patchwork approach by updating with modern hardware and software on old systems instead of a complete overhaul of the system.The FAA's next generation of modernization will rely on satellite-based networks instead of phone lines and data cables.The FAA is waiting for White House approval on whether it will have the funds to take this next step. -Refer to Federal Aviation Administration.Ultimately,The FAA must get authority from the President to spend the billions of dollars necessary to upgrade the system because Congress must authorize the funds and the President must approve that authorization.In terms of the buying center,the President is the:

Apple Inc.wanted a faster microprocessor for its new Macs.Apple Inc.most likely engaged in a:

As the demand for VCR players has fallen,so has the demand for blank VHS tapes because the demand for VHS tapes is an example of a(n)_____ demand.