Exam 7: Business Marketing

The Beaumont Homeowner's Association had to replace its pool pump.They asked two local companies-Thompson Pools and Southern Pool and Spa Company-for quotes on replacing the pump.Beaumont negotiated with both companies and quickly decided to buy from the Thompson Pool because its quote was $200 cheaper in its labor estimate.Which evaluative criterion appears to have been most important in making this purchase decision?

Which of the following is the BEST example of accessory equipment?

The government sector (federal,state and local)is a minor segment of the business market

Baseball Dirt Dirt is not dirt when it comes to baseball fields.About two-thirds of the pro baseball fields got their dirt from a dirt farm in New Jersey called Partac Peat.The company markets a secret mix for the infield (resilient),the warning track (extra crunchy),and the pitcher's mounds (firm).Mounds come in red,brown,orange,and gray colors.Roger Bossard,the White Sox head groundskeeper,scouted nationwide for dirt before settling on the mix provided by Partac Peat.(He uses sand under the grassy areas of the playing field. ) -Refer to Baseball Dirt.The first time Roger Bossard purchased Partac Peat's secret mix,it was most likely an example of which type of buying situation?

Leo buys coffee weekly for his espresso shop.This purchase is most likely an example of a(n)_____ situation.

Hazelfield Farms provides local restaurants with organic fruits and vegetables that have been grown without the use of pesticides or chemical fertilizers.Hazelfield Farms is a supplier of:

What is a strategic alliance? How is it linked to relationship marketing?

The _____ is the member of the buying center who regulates the flow of information.

While consumer and business markets differ in many ways,the volatility of demand for products is about the same for each type of market.

A particular segment of the business market includes those individuals and organizations that purchase goods and services for the purpose of making a profit.They achieve this goal by using purchased goods and services to make other goods,to become part of other goods,or to facilitate the daily operations of the organization.This group is called the _____ segment of the business market.

Although the price of a chemical added to paint to protect surfaces from mold and mildew has almost doubled,the price of paint only rose an average of 5 percent,and the demand for both paint and the chemical that eliminates mold and mildew remained stable.The demand for this chemical is:

Most business marketers emphasize personal selling in their promotion efforts.

Which of the following is the best example of a sale that could only take place in the business market?

Claxton Fruitcakes One common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 6 million pounds of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 375 pounds.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 375 degrees.The bakery can cook 6,000 pounds at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins each day.The suggested retail price of a one-pound Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.In terms of business-to-business products,the large ovens in which the cakes are baked are examples of:

Another name for business supplies like pens,paper,and file folders is:

Axel Spring AG,one of Europe's largest newspaper publishers,with 10,000 employees and more than 150 papers in 30 countries,announced it would switch its entire operation from PCs to Macs.Axel decided to make a switch to Apple because the company's layout work was already being done by Macs and the Macs were more user friendly,more elegant,and cheaper to maintain than they had been in the past.This is an example of a:

Jif is the best-selling brand of peanut butter in the country.The manufacturer purchases large quantities of peanuts every year to manufacturer its product.This order size is an example of _____ and would give Jif an advantage over other buyers of peanuts.

The first two digits of a NAICS code designate a major economic sector,such as agriculture or manufacturing.

Business services:

A U.S.manufacturer of lighted signs used in amusement parks,at outdoor sports arenas,and for restaurant promotion wants to facilitate its market segmentation and targeting so data about the company are readily available and usable.The best resource for this company to use would be: