Exam 6: Crafting Messages for Electronic Media

At the beginning of an article or webpage, a ________ functions as a miniature version of the document, giving readers all the key points while skipping over details, and often helping a reader decide whether to invest the time needed to read the full document. This compositional mode can also function as a review, reminding readers of the key points they've just read.

Which of the following is TRUE about writing business emails?

List what guidelines you should follow to make the most of social networks for both personal branding and company communication.

Explain how companies and business professionals can use information and media sharing websites.

As a compositional mode for digital communication, ________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Which of the following is a benefit of using IM?

IM conversations should not be planned; they should be spontaneous and natural.

Which of the following is TRUE about social media in business?