Exam 6: Crafting Messages for Electronic Media

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________ is the process of recording audio or video files and distributing them online.

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When following the three-step process in developing blogs, what is involved in completing your blog?

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When developing podcasts, you should ________.

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While it might be tempting to use digital communications in business, which of the following may be a time that you should use personalized human contact in the office?

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When creating a tutorial, you should use phrases such as "getting started with" or "advanced techniques for" in the title to alert readers about the level of the tutorial.

(True/False)
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At the beginning of an article or webpage, a ________ functions as a miniature version of the document, giving readers all the key points while skipping over details and often helping a reader decide whether to invest the time needed to read the full document. This compositional mode can also function as a review, reminding readers of the key points they've just read.

(Multiple Choice)
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In viral marketing, computer viruses are introduced into systems that spam promotional material and malware to all the people on individuals' address lists.

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Which of the following is an effective strategy for business communication on social networks?

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A ________ is a variation on blogging in which messages are sharply restricted to specific character counts.

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________ are online services that enable individual and organizational members to form connections and share information.

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IM offers greater speed than email, simple operation, and fewer problems with unwanted messages or security and privacy problems.

(True/False)
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When planning your business email, you should ________.

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Which of the following is a tip for effective email messages?

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Unless you need to capture exact wording, speaking from an outline and notes rather than a prepared script is often the best choice for a podcast.

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Which of the following is a risk of using IM for business communication?

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Which of the following would be considered a content curation site?

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How can the three-step process be adapted for successful IM?

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Describe the three categories of social media networks that are used by businesses and professionals.

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Many companies now have formal email policies. Describe five main elements that are typically contained in these types of policies.

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Which of the following is TRUE about writing business emails?

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