Question 1

When communicating on social networks, you should ________.

Accepted Answer

A)  change the personality projected in your communications to suit individual social networking environments 
B)  maintain a consistent compositional mode across networks 
C)  anchor your presence at your own central hub-a web presence that you own and control 
D)  inject conventional promotional efforts into all social networking conversations 
A)  change the personality projected in your communications to suit individual social networking environments 
B)  maintain a consistent compositional mode across networks 
C)  anchor your presence at your own central hub-a web presence that you own and control 
D)  inject conventional promotional efforts into all social networking conversations

Question 2

Podcasts can now be recorded on the go on most personal computers, smartphones, and other mobile devices; a studio is no longer necessary.

Accepted Answer

A) True 
 B)False

Question 3

Good business blogs and microblogs ________.

Accepted Answer

A)  deliver new information quickly 
B)  choose topics of universal interest 
C)  are written in an objective "corporate" voice 
D)  usually disable the comments feature to retain control over the content 
A)  deliver new information quickly 
B)  choose topics of universal interest 
C)  are written in an objective "corporate" voice 
D)  usually disable the comments feature to retain control over the content

Question 4

Which of the following is TRUE about adapting the three-step writing process to podcasting?

Accepted Answer

A)  Unlike written communication, there is no use for previews, transitions, and reviews in podcasting. 
B)  Scanning back and forth to find specific parts of an audio or video message is much easier than with textual messages. 
C)  Speaking from a prepared script rather than notes or outlines is the best choice for podcasts. 
D)  Effective podcasts, like effective stories, have a clear beginning, middle, and end. 
A)  Unlike written communication, there is no use for previews, transitions, and reviews in podcasting. 
B)  Scanning back and forth to find specific parts of an audio or video message is much easier than with textual messages. 
C)  Speaking from a prepared script rather than notes or outlines is the best choice for podcasts. 
D)  Effective podcasts, like effective stories, have a clear beginning, middle, and end.

Question 5

When blogging, you should ________.

Accepted Answer

A)  post long, report-style posts 
B)  use traditional promotional methods in your posts 
C)  link generously 
D)  ignore criticism 
A)  post long, report-style posts 
B)  use traditional promotional methods in your posts 
C)  link generously 
D)  ignore criticism

Question 6

How is conversation marketing different from traditional marketing?

Accepted Answer

A)  Customers in conversation marketing merely want to get information about companies and products and do not offer feedback. 
B)  Traditional marketing is bidirectional, while conversation marketing is unidirectional-it flows from the consumers to the company. 
C)  In conversation marketing, customers participate interactively in the marketing process. 
D)  Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing. 
A)  Customers in conversation marketing merely want to get information about companies and products and do not offer feedback. 
B)  Traditional marketing is bidirectional, while conversation marketing is unidirectional-it flows from the consumers to the company. 
C)  In conversation marketing, customers participate interactively in the marketing process. 
D)  Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.

Question 7

Which of the following is a risk of using IM for business communication?

Accepted Answer

A)  Less versatile than text messaging 
B)  Security problems, including computer viruses and network infiltration 
C)  Potential for misuse as a one-to-many broadcast method higher than that for email 
D)  More expensive than phone calls and emails 
A)  Less versatile than text messaging 
B)  Security problems, including computer viruses and network infiltration 
C)  Potential for misuse as a one-to-many broadcast method higher than that for email 
D)  More expensive than phone calls and emails

Question 8

Brand communities are ________.

Accepted Answer

A)  groups of several competing brands owned by the same corporation 
B)  brands named for regions and landmarks 
C)  groups of people united by their interest in and ownership or use of particular products 
D)  brands that are sold and marketed in a relatively small and restricted geographical area 
A)  groups of several competing brands owned by the same corporation 
B)  brands named for regions and landmarks 
C)  groups of people united by their interest in and ownership or use of particular products 
D)  brands that are sold and marketed in a relatively small and restricted geographical area

Question 9

It is important for a business to anchor its online presence in a ________, a web presence the business owns and controls.

Accepted Answer

The answer of It is important for a business to...

Question 10

________ is a system where a user will assign descriptive words to material to make it easier to find.

Accepted Answer

The answer of ________ is a system where a user...

Question 11

Attracting new customers is one of the primary reasons businesses use networks and other social media.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an element of an effective business blog?

Accepted Answer

A)  Writing in an objective "corporate" voice 
B)  Maintaining an unidentifiable focus to include a universal audience 
C)  Retaining control over content by disabling the comments feature 
D)  Communicating with a personal style 
A)  Writing in an objective "corporate" voice 
B)  Maintaining an unidentifiable focus to include a universal audience 
C)  Retaining control over content by disabling the comments feature 
D)  Communicating with a personal style

Question 13

Which of the following is TRUE about using the various compositional modes for digital media?

Accepted Answer

A)  When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting. 
B)  Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels. 
C)  When writing reference material, organize your material in a way that discourages skimming. 
D)  Narratives work best when they have an intriguing beginning that piques readers' curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information. 
A)  When posting status updates, you should actively engage with the audience by posting even the most trivial information that you find interesting. 
B)  Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels. 
C)  When writing reference material, organize your material in a way that discourages skimming. 
D)  Narratives work best when they have an intriguing beginning that piques readers' curiosity, a good middle, and an inspiring or instructive ending that gives readers useful information.

Question 14

If you can't reach a particular audience digitally, you'll also need to use a printed message.

Accepted Answer

A) True 
 B)False

Question 15

Compare and contrast the concept and use of blogging and microblogging for business communication.

Accepted Answer

A microblog is a variation on blogging i

Question 16

The subject line of your email should ________.

Accepted Answer

A)  use texting language for brevity 
B)  simply describe or classify your message 
C)  use acronyms and abbreviations to facilitate understanding 
D)  build interest with keywords, quotations, directions, or questions 
A)  use texting language for brevity 
B)  simply describe or classify your message 
C)  use acronyms and abbreviations to facilitate understanding 
D)  build interest with keywords, quotations, directions, or questions

Question 17

Which of the following is a guideline for completing email messages?

Accepted Answer

A)  Avoid using email signatures since they come across as being impersonal. 
B)  Use multiple fonts, colours, and all caps to highlight your main points. 
C)  Revise and proofread your email before you send it out. 
D)  Include long reports or other complex messages in the body of the email instead of attaching it. 
A)  Avoid using email signatures since they come across as being impersonal. 
B)  Use multiple fonts, colours, and all caps to highlight your main points. 
C)  Revise and proofread your email before you send it out. 
D)  Include long reports or other complex messages in the body of the email instead of attaching it.

Question 18

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

Accepted Answer

A) True 
 B)False

Question 19

You need to send a message to your manager, presenting a new idea you have to boost company sales in the next year. This message is a page long and incorporates confidential company information. The communication mode known as ________ should be used to send this message, so that it can be reviewed by your manager at his leisure.

Accepted Answer

The answer of You need to send a message to...

Question 20

When you request information or action through your email, you should ________.

Accepted Answer

A)  wait for the reader to ask for a deadline for the request 
B)  put your main request in all caps in the opening of the message 
C)  clearly state what you are asking for 
D)  not volunteer information about the reasons for your request 
A)  wait for the reader to ask for a deadline for the request 
B)  put your main request in all caps in the opening of the message 
C)  clearly state what you are asking for 
D)  not volunteer information about the reasons for your request

When communicating on social networks, you should ________.

Podcasts can now be recorded on the go on most personal computers, smartphones, and other mobile devices; a studio is no longer necessary.

Good business blogs and microblogs ________.

Which of the following is TRUE about adapting the three-step writing process to podcasting?

When blogging, you should ________.

How is conversation marketing different from traditional marketing?

Which of the following is a risk of using IM for business communication?

Brand communities are ________.

It is important for a business to anchor its online presence in a ________, a web presence the business owns and controls.

________ is a system where a user will assign descriptive words to material to make it easier to find.

Attracting new customers is one of the primary reasons businesses use networks and other social media.

Which of the following is an element of an effective business blog?

Which of the following is TRUE about using the various compositional modes for digital media?

If you can't reach a particular audience digitally, you'll also need to use a printed message.

Compare and contrast the concept and use of blogging and microblogging for business communication.

The subject line of your email should ________.

Which of the following is a guideline for completing email messages?

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

When you request information or action through your email, you should ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

When communicating on social networks, you should ________.

Podcasts can now be recorded on the go on most personal computers, smartphones, and other mobile devices; a studio is no longer necessary.

Good business blogs and microblogs ________.

Which of the following is TRUE about adapting the three-step writing process to podcasting?

When blogging, you should ________.

How is conversation marketing different from traditional marketing?

Which of the following is a risk of using IM for business communication?

Brand communities are ________.

It is important for a business to anchor its online presence in a ________, a web presence the business owns and controls.

________ is a system where a user will assign descriptive words to material to make it easier to find.

Attracting new customers is one of the primary reasons businesses use networks and other social media.

Which of the following is an element of an effective business blog?

Which of the following is TRUE about using the various compositional modes for digital media?

If you can't reach a particular audience digitally, you'll also need to use a printed message.

Compare and contrast the concept and use of blogging and microblogging for business communication.

The subject line of your email should ________.

Which of the following is a guideline for completing email messages?

Responding to questions on Q&A sites can be a great way to build your personal brand and to demonstrate your company's commitment to customer service.

When you request information or action through your email, you should ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters