Question 1

In ________ marketing, companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Accepted Answer

A)  conversation 
B)  network 
C)  pyramid 
D)  ambush 
A)  conversation 
B)  network 
C)  pyramid 
D)  ambush

Question 2

Which of the following is TRUE about adapting the three-step writing process for successful blogging?

Accepted Answer

A)  Maintain an unidentifiable focus to include a universal audience. 
B)  Use an objective and impersonal "corporate" voice in your business blogs. 
C)  Avoid providing links to other content on the web as that will cause your audience to exit your page. 
D)  Choose a business-related purpose that is important to your company and to your chosen audience. 
A)  Maintain an unidentifiable focus to include a universal audience. 
B)  Use an objective and impersonal "corporate" voice in your business blogs. 
C)  Avoid providing links to other content on the web as that will cause your audience to exit your page. 
D)  Choose a business-related purpose that is important to your company and to your chosen audience.

Question 3

In response to an RFP from a company looking to outsource food and beverage services at its office cafeterias, Zoe develops a tender, prints it out, and has it delivered to the company's corporate office. Vivian, on the other hand, sends an digital copy of her tender. Which of the following statements, if TRUE, would support Zoe's strategy and not Vivian's?

Accepted Answer

A)  The final contract decision is made jointly by several people from across departments and offices. 
B)  The company has indicated in its publicity material that all tenders should be submitted in electronic form and has, thereby, been flooded with a record number of applications. 
C)  The tender contains confidential information and it must be ensured that the information is not tampered with or changed. 
D)  The company is a software services firm and most of its employees are college graduates. 
A)  The final contract decision is made jointly by several people from across departments and offices. 
B)  The company has indicated in its publicity material that all tenders should be submitted in electronic form and has, thereby, been flooded with a record number of applications. 
C)  The tender contains confidential information and it must be ensured that the information is not tampered with or changed. 
D)  The company is a software services firm and most of its employees are college graduates.

Question 4

Which of the following statements is TRUE of the evolving role of email in business communication?

Accepted Answer

A)  When compared to IM, midsize messages are easier to compose and easy to read on email. 
B)  You need to be friended by a group member in order to communicate with someone through email. 
C)  Email is usually the best choice for brief online conversations. 
D)  Email does not allow senders to compose substantial messages in private and on their own schedule. 
A)  When compared to IM, midsize messages are easier to compose and easy to read on email. 
B)  You need to be friended by a group member in order to communicate with someone through email. 
C)  Email is usually the best choice for brief online conversations. 
D)  Email does not allow senders to compose substantial messages in private and on their own schedule.

Question 5

As a compositional mode for digital communication, ________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Accepted Answer

A)  orientations 
B)  summaries 
C)  teasers 
D)  reference materials 
A)  orientations 
B)  summaries 
C)  teasers 
D)  reference materials

Question 6

As a compositional mode for digital media, ________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

Accepted Answer

A)  critiques 
B)  summaries 
C)  narratives 
D)  orientations 
A)  critiques 
B)  summaries 
C)  narratives 
D)  orientations

Question 7

When blogging, you should avoid ________.

Accepted Answer

A)  creating an artificial character who supposedly writes a blog 
B)  defining the blog's focus 
C)  using newsfeed options 
D)  links to other content on the web 
A)  creating an artificial character who supposedly writes a blog 
B)  defining the blog's focus 
C)  using newsfeed options 
D)  links to other content on the web

Question 8

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is the first step in the podcasting process?

Accepted Answer

A)  Install recording software. 
B)  Connect and verify microphone. 
C)  Click the record button and start talking. 
D)  Create and validate your feed. 
A)  Install recording software. 
B)  Connect and verify microphone. 
C)  Click the record button and start talking. 
D)  Create and validate your feed.

Question 10

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

Accepted Answer

A) True 
 B)False

Question 11

When developing podcasts, you should NOT ________.

Accepted Answer

A)  make up your content on the fly 
B)  use previews, transitions, and reviews 
C)  speak from notes and outlines 
D)  try to record your podcast in one take 
A)  make up your content on the fly 
B)  use previews, transitions, and reviews 
C)  speak from notes and outlines 
D)  try to record your podcast in one take

Question 12

In which of the following situations would you choose to use a printed message over electronic media?

Accepted Answer

A)  When you are communicating with a person or persons in a different location 
B)  When you want to make a formal impression 
C)  When you need to build a close interpersonal relationship 
D)  When you need to have an interactive discussion 
A)  When you are communicating with a person or persons in a different location 
B)  When you want to make a formal impression 
C)  When you need to build a close interpersonal relationship 
D)  When you need to have an interactive discussion

Question 13

________ marketing refers to the spread of promotional messages from one audience member to another.

Accepted Answer

A)  Ambush 
B)  Proximity 
C)  Reality 
D)  Viral 
A)  Ambush 
B)  Proximity 
C)  Reality 
D)  Viral

Question 14

Which of the following is a guideline for planning your email messages?

Accepted Answer

A)  Don't "cc" (courtesy copy) additional recipients unless those other people really need to receive the message. 
B)  Use email as a mode of communication only in technology-related industries. 
C)  Don't consider the traditional notions of organizational hierarchy when communicating through emails, since this is an informal and interactive mode of communication. 
D)  Use the "Reply All" function when responding to group emails. 
A)  Don't "cc" (courtesy copy) additional recipients unless those other people really need to receive the message. 
B)  Use email as a mode of communication only in technology-related industries. 
C)  Don't consider the traditional notions of organizational hierarchy when communicating through emails, since this is an informal and interactive mode of communication. 
D)  Use the "Reply All" function when responding to group emails.

Question 15

When should you NOT use a printed message?

Accepted Answer

A)  When you want to make a formal impression 
B)  When you are legally required to provide information in printed form 
C)  When you need more efficient internal or external communication 
D)  When you need a permanent, unchangeable, or secure record 
A)  When you want to make a formal impression 
B)  When you are legally required to provide information in printed form 
C)  When you need more efficient internal or external communication 
D)  When you need a permanent, unchangeable, or secure record

Question 16

Before approaching a communication task using a new digital media, you should always ask yourself ________.

Accepted Answer

A)  what kind of computer system is used by your audience 
B)  if you can complete the communication task with a face-to-face meeting instead 
C)  what information your audience needs and which mode is the most appropriate 
D)  what protection exists in the office to ensure your message is kept private and confidential 
A)  what kind of computer system is used by your audience 
B)  if you can complete the communication task with a face-to-face meeting instead 
C)  what information your audience needs and which mode is the most appropriate 
D)  what protection exists in the office to ensure your message is kept private and confidential

Question 17

How do companies use social networks to gather market intelligence, for marketing communication, and for recruiting employees and connecting with contractors and suppliers?

Accepted Answer

1. Gathering market intelligence: With h

Question 18

Which of the following is a tip for effective email messages?

Accepted Answer

A)  Avoid attaching long reports or providing links to web content. 
B)  Use the "return receipt requested" feature for all messages. 
C)  Avoid sending long, complex messages via email. 
D)  Use multiple fonts, colours, and all caps to highlight your main points. 
A)  Avoid attaching long reports or providing links to web content. 
B)  Use the "return receipt requested" feature for all messages. 
C)  Avoid sending long, complex messages via email. 
D)  Use multiple fonts, colours, and all caps to highlight your main points.

Question 19

________ are used in social media to share how-to advice.

Accepted Answer

The answer of ________ are used in social media to...

Question 20

Describe the use of user-generated content sites and community Q&A sites for business messages.

Accepted Answer

1. User-Generated Content Sites: YouTube

In ________ marketing, companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Which of the following is TRUE about adapting the three-step writing process for successful blogging?

Which of the following statements is TRUE of the evolving role of email in business communication?

As a compositional mode for digital communication, ________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

As a compositional mode for digital media, ________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

When blogging, you should avoid ________.

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Which of the following is the first step in the podcasting process?

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

When developing podcasts, you should NOT ________.

In which of the following situations would you choose to use a printed message over electronic media?

________ marketing refers to the spread of promotional messages from one audience member to another.

Which of the following is a guideline for planning your email messages?

When should you NOT use a printed message?

Before approaching a communication task using a new digital media, you should always ask yourself ________.

How do companies use social networks to gather market intelligence, for marketing communication, and for recruiting employees and connecting with contractors and suppliers?

Which of the following is a tip for effective email messages?

________ are used in social media to share how-to advice.

Describe the use of user-generated content sites and community Q&A sites for business messages.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

In ________ marketing, companies initiate and facilitate conversations in a networked community of customers and other interested parties.

Which of the following is TRUE about adapting the three-step writing process for successful blogging?

Which of the following statements is TRUE of the evolving role of email in business communication?

As a compositional mode for digital communication, ________ intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

As a compositional mode for digital media, ________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

When blogging, you should avoid ________.

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Which of the following is the first step in the podcasting process?

Orientations intentionally withhold key pieces of information as a way to pull readers or listeners into a story or other document.

When developing podcasts, you should NOT ________.

In which of the following situations would you choose to use a printed message over electronic media?

________ marketing refers to the spread of promotional messages from one audience member to another.

Which of the following is a guideline for planning your email messages?

When should you NOT use a printed message?

Before approaching a communication task using a new digital media, you should always ask yourself ________.

How do companies use social networks to gather market intelligence, for marketing communication, and for recruiting employees and connecting with contractors and suppliers?

Which of the following is a tip for effective email messages?

________ are used in social media to share how-to advice.

Describe the use of user-generated content sites and community Q&A sites for business messages.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters