Question 1

The three-step process adapts well to blogging.

Accepted Answer

A) True 
 B)False

Question 2

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

Accepted Answer

The answer of ________ is a research technique in which...

Question 3

When writing an email message, you should use ________.

Accepted Answer

A)  a signature file to avoid retyping vital information 
B)  all caps to highlight your main points 
C)  acronyms like LOL and IMHO for brevity 
D)  multiple fonts, colours, and type to add visual interest 
A)  a signature file to avoid retyping vital information 
B)  all caps to highlight your main points 
C)  acronyms like LOL and IMHO for brevity 
D)  multiple fonts, colours, and type to add visual interest

Question 4

List the nine compositional modes for digital media. Assume that you are a corporate communications executive at D-Max, a large manufacturer and retailer of a wide range of clothing, furniture, and home decor. Which of these modes would you use to outline your company's history on the company website? Would you use the same mode when offering your new summer line of clothing, furniture, and decor on the website? If not, which mode(s) would you use for this purpose? Explain your answer.

Accepted Answer

The nine compositional modes for digital

Question 5

Describe four important elements of business blogging.

Accepted Answer

Good business blogs and microblogs pay c

Question 6

Social media have empowered consumers, but are yet to make an impact on internal communication and on traditional barriers in the organizational hierarchy.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is TRUE about using IM and text messaging for brief business messages?

Accepted Answer

A)  Text messaging is fast overtaking IM as the preferred mode of communication for brief business messages. 
B)  IM is currently more versatile and more widely used in business than text messaging. 
C)  IM is presently more expensive than phone calls and email. 
D)  IM no longer requires user authentication. 
A)  Text messaging is fast overtaking IM as the preferred mode of communication for brief business messages. 
B)  IM is currently more versatile and more widely used in business than text messaging. 
C)  IM is presently more expensive than phone calls and email. 
D)  IM no longer requires user authentication.

Question 8

Phone-based text messaging is fast and portable but not as versatile as computer-based IM.

Accepted Answer

A) True 
 B)False

Question 9

Email recipients will often use the ________ to decide which messages to read and when to read them.

Accepted Answer

The answer of Email recipients will often use the ________...

Question 10

UGC sites, in which users rather than website owners contribute most or all of the content, stands for ________.

Accepted Answer

user-gener

Question 11

Which of the following is TRUE about the use of email as a mode of business communication?

Accepted Answer

A)  Email is usually the best choice for brief online conversations. 
B)  Email is not suitable for private, short- to medium-length messages; IM or Twitter are more effective for this purpose. 
C)  You need to join a special online group or be friended by a group member in order to communicate with someone through email. 
D)  Email allows senders to compose substantial messages in private and on their own schedule, and it allows recipients to read those messages at their leisure. 
A)  Email is usually the best choice for brief online conversations. 
B)  Email is not suitable for private, short- to medium-length messages; IM or Twitter are more effective for this purpose. 
C)  You need to join a special online group or be friended by a group member in order to communicate with someone through email. 
D)  Email allows senders to compose substantial messages in private and on their own schedule, and it allows recipients to read those messages at their leisure.

Question 12

How would you rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

Accepted Answer

A)  Star Services wishes to offer you specialized housekeeping services that have been designed keeping in mind the unique needs of large hospitals such as yours. 
B)  Interested in signing on for specialized housekeeping services designed for the unique needs of large hospitals such as yours? 
C)  Star Services wishes to offer you SPECIALIZED HOUSEKEEPING SERVICES that have been designed keeping in mind the unique needs of large hospitals such as yours. 
D)  Housekeeping giving you nightmares? Relax! We at Star Services know exactly what is required for housekeeping at large hospitals such as yours! 
A)  Star Services wishes to offer you specialized housekeeping services that have been designed keeping in mind the unique needs of large hospitals such as yours. 
B)  Interested in signing on for specialized housekeeping services designed for the unique needs of large hospitals such as yours? 
C)  Star Services wishes to offer you SPECIALIZED HOUSEKEEPING SERVICES that have been designed keeping in mind the unique needs of large hospitals such as yours. 
D)  Housekeeping giving you nightmares? Relax! We at Star Services know exactly what is required for housekeeping at large hospitals such as yours!

Question 13

Many companies now use IM in their daily operations. Describe five ways you can make IM more effective.

Accepted Answer

1. Set clear guidelines and expectations

Question 14

Yolanda runs an online store that sells maternity wear. Her business has grown significantly over the past couple of years and Yolanda needs additional funding to scale up her operations further. She draws up a detailed business plan to present to potential investors and has it printed and bound. Her best friend Sasha feels that using printed documents is outdated and that Yolanda would make a better impression by mailing out soft copies of her plan to potential investors. Which of the following arguments can Yolanda use to rationalize her choice of medium?

Accepted Answer

A)  This business plan needs to reach several groups of investors spread across the country. 
B)  I need to make a formal impression with this business plan. 
C)  I need to be able to update content frequently and in real time to keep investors updated of new developments. 
D)  I need a relatively inexpensive medium of communication to communicate with multiple investors. 
A)  This business plan needs to reach several groups of investors spread across the country. 
B)  I need to make a formal impression with this business plan. 
C)  I need to be able to update content frequently and in real time to keep investors updated of new developments. 
D)  I need a relatively inexpensive medium of communication to communicate with multiple investors.

Question 15

Which of the following is the last step in the podcasting process?

Accepted Answer

A)  Convert file to MP3 format and save. 
B)  Upload your file and let RSS alert your subscribers. 
C)  Create and validate your feed. 
D)  Click the Record button and start talking. 
A)  Convert file to MP3 format and save. 
B)  Upload your file and let RSS alert your subscribers. 
C)  Create and validate your feed. 
D)  Click the Record button and start talking.

Question 16

Email ________ specify how employees can use email, including restrictions against using company email for personal uses.

Accepted Answer

The answer of Email ________ specify how employees can use...

Question 17

When writing an email message, you should avoid using ________.

Accepted Answer

A)  a signature file 
B)  all caps 
C)  attachments and links 
D)  traditional grammar and punctuation rules 
A)  a signature file 
B)  all caps 
C)  attachments and links 
D)  traditional grammar and punctuation rules

Question 18

User-generated content sites are sites where ________.

Accepted Answer

A)  the users also own the websites 
B)  users rather than website owners contribute most or all of the content 
C)  the content generates users by using search engine optimization techniques 
D)  proprietary content is sold to interested users-companies or individuals 
A)  the users also own the websites 
B)  users rather than website owners contribute most or all of the content 
C)  the content generates users by using search engine optimization techniques 
D)  proprietary content is sold to interested users-companies or individuals

Question 19

Brand communities can be fairly independent from the company behind the brand or can have the active support and involvement of company management.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is TRUE about using the various compositional modes for digital media?

Accepted Answer

A)  When writing reference material, organize your material in a way that discourages skimming. 
B)  To be an effective commenter, focus on short chunks of information that a broad spectrum of other site visitors will find helpful. 
C)  Teasers are effective ways of generating readers' interest and must be used extensively to help your material stand out from the clutter. 
D)  Conversational modes are best suited for communicating reports with large amounts of factual information. 
A)  When writing reference material, organize your material in a way that discourages skimming. 
B)  To be an effective commenter, focus on short chunks of information that a broad spectrum of other site visitors will find helpful. 
C)  Teasers are effective ways of generating readers' interest and must be used extensively to help your material stand out from the clutter. 
D)  Conversational modes are best suited for communicating reports with large amounts of factual information.

The three-step process adapts well to blogging.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

When writing an email message, you should use ________.

Describe four important elements of business blogging.

Social media have empowered consumers, but are yet to make an impact on internal communication and on traditional barriers in the organizational hierarchy.

Which of the following is TRUE about using IM and text messaging for brief business messages?

Phone-based text messaging is fast and portable but not as versatile as computer-based IM.

Email recipients will often use the ________ to decide which messages to read and when to read them.

UGC sites, in which users rather than website owners contribute most or all of the content, stands for ________.

Which of the following is TRUE about the use of email as a mode of business communication?

How would you rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

Many companies now use IM in their daily operations. Describe five ways you can make IM more effective.

Which of the following is the last step in the podcasting process?

Email ________ specify how employees can use email, including restrictions against using company email for personal uses.

When writing an email message, you should avoid using ________.

User-generated content sites are sites where ________.

Brand communities can be fairly independent from the company behind the brand or can have the active support and involvement of company management.

Which of the following is TRUE about using the various compositional modes for digital media?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

The three-step process adapts well to blogging.

________ is a research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.

When writing an email message, you should use ________.

Describe four important elements of business blogging.

Social media have empowered consumers, but are yet to make an impact on internal communication and on traditional barriers in the organizational hierarchy.

Which of the following is TRUE about using IM and text messaging for brief business messages?

Phone-based text messaging is fast and portable but not as versatile as computer-based IM.

Email recipients will often use the ________ to decide which messages to read and when to read them.

UGC sites, in which users rather than website owners contribute most or all of the content, stands for ________.

Which of the following is TRUE about the use of email as a mode of business communication?

How would you rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

Many companies now use IM in their daily operations. Describe five ways you can make IM more effective.

Which of the following is the last step in the podcasting process?

Email ________ specify how employees can use email, including restrictions against using company email for personal uses.

When writing an email message, you should avoid using ________.

User-generated content sites are sites where ________.

Brand communities can be fairly independent from the company behind the brand or can have the active support and involvement of company management.

Which of the following is TRUE about using the various compositional modes for digital media?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters