Question 1

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Accepted Answer

A)  Always keep yourself available for IM during office hours. 
B)  IM is ideal for sending confidential information. 
C)  Use IM for sending lengthy, complex messages. 
D)  Avoid using IM unless you need an immediate answer. 
A)  Always keep yourself available for IM during office hours. 
B)  IM is ideal for sending confidential information. 
C)  Use IM for sending lengthy, complex messages. 
D)  Avoid using IM unless you need an immediate answer.

Question 2

Which of the following is a tip for effective blogging?

Accepted Answer

A)  Blogs are ideal for publishing long, report-style posts that can be read by readers at their own convenience. 
B)  Post frequently as the whole point of a blog is fresh material. 
C)  Use traditional promotional measures extensively to advertise your company and products to your audience. 
D)  Avoid providing links to other websites as this will cause readers to exit your blog. 
A)  Blogs are ideal for publishing long, report-style posts that can be read by readers at their own convenience. 
B)  Post frequently as the whole point of a blog is fresh material. 
C)  Use traditional promotional measures extensively to advertise your company and products to your audience. 
D)  Avoid providing links to other websites as this will cause readers to exit your blog.

Question 3

As IT manager of Some Corporation, you are frequently asked to recommend what medium of communication would be appropriate for a given purpose. In which of the following situations would you recommend the use of IM?

Accepted Answer

A)  The line manager needs to send a message to the HR manager detailing how an employee flouted company rules and needs to be disciplined. 
B)  The sales manager needs to send to the COO confidential information relating to a tender that the company is submitting. 
C)  The marketing manager needs to present next year's marketing budget and plan to the Board of Directors. 
D)  The operations manager needs to direct the work of the support staff working on repairing a key piece of machinery and get real-time updates from them. 
A)  The line manager needs to send a message to the HR manager detailing how an employee flouted company rules and needs to be disciplined. 
B)  The sales manager needs to send to the COO confidential information relating to a tender that the company is submitting. 
C)  The marketing manager needs to present next year's marketing budget and plan to the Board of Directors. 
D)  The operations manager needs to direct the work of the support staff working on repairing a key piece of machinery and get real-time updates from them.

Question 4

Which of the following is TRUE about the human side of digital communication?

Accepted Answer

A)  The spontaneous nature of digital communication allows the sender to convey the nuances of a message. 
B)  If you're angry when communicating digitally, you should walk away from your computer and calm down before firing off a message. 
C)  The anonymous nature of digital communication helps you keep your emotions in check. 
D)  Digital media minimize the risk of miscommunication and unnecessary conflict. 
A)  The spontaneous nature of digital communication allows the sender to convey the nuances of a message. 
B)  If you're angry when communicating digitally, you should walk away from your computer and calm down before firing off a message. 
C)  The anonymous nature of digital communication helps you keep your emotions in check. 
D)  Digital media minimize the risk of miscommunication and unnecessary conflict.

Question 5

The app ________ lets you monitor multiple social media sites, schedule updates, and perform other timesaving tasks.

Accepted Answer

The answer of The app ________ lets you monitor multiple...

Question 6

People tend to read in a linear way.

Accepted Answer

A) True 
 B)False

Question 7

Businesses invest time and money in social networking to increase profit margins per sale.

Accepted Answer

A) True 
 B)False

Question 8

In order to use IM more effectively and efficiently for business communication, you should ________.

Accepted Answer

A)  learn to carry on multiple IM conversations at a time 
B)  use IM for most lengthy and complex messages 
C)  not send confidential information using IM if you are not on a secure system 
D)  restrict the use of IM largely to messages of a personal nature 
A)  learn to carry on multiple IM conversations at a time 
B)  use IM for most lengthy and complex messages 
C)  not send confidential information using IM if you are not on a secure system 
D)  restrict the use of IM largely to messages of a personal nature

Question 9

When communicating on social networks, you should ________.

Accepted Answer

A)  use conventional promotional efforts extensively in social networking conversations 
B)  stimulate and facilitate new conversations instead of joining existing ones 
C)  tailor your company's personality to the unique environments of different social networks 
D)  choose the best compositional mode for each message, purpose, and network 
A)  use conventional promotional efforts extensively in social networking conversations 
B)  stimulate and facilitate new conversations instead of joining existing ones 
C)  tailor your company's personality to the unique environments of different social networks 
D)  choose the best compositional mode for each message, purpose, and network

Question 10

________ are online services that enable individual and organizational members to form connections and share information.

Accepted Answer

A)  Electronic data interchanges 
B)  Firmware 
C)  Social networks 
D)  Black swans 
A)  Electronic data interchanges 
B)  Firmware 
C)  Social networks 
D)  Black swans

Question 11

Digital media is ideal for conveying nuances in communication.

Accepted Answer

A) True 
 B)False

Question 12

When creating content for social media, you should think of it as ________.

Accepted Answer

A)  an information session 
B)  a lecture 
C)  a sales pitch 
D)  a conversation 
A)  an information session 
B)  a lecture 
C)  a sales pitch 
D)  a conversation

Question 13

Conventional promotional efforts should be used in all of a company's social media conversations.

Accepted Answer

A) True 
 B)False

Question 14

Richard is the marketing manager of a company that manufactures and retails bicycles. The company, started by an ardent cyclist with $50 in his pocket, has an interesting history. Richard has framed this as an inspiring story that highlights the victory of small business over big corporations and has put it on the company's website. The compositional mode used by Richard for this message is called a(n) ________.

Accepted Answer

The answer of Richard is the marketing manager of a...

Question 15

The CEO of ATS Infrastructure-a large multinational company involved in turnkey infrastructure projects around the world-believes that using email for internal communications is a thing of the past and wants to adopt IM as the primary mode for communication within the organization. As an expert in business communications, what course of action would you recommend the CEO take and why?

Accepted Answer

The answer of The CEO of ATS Infrastructure-a large multinational...

Question 16

List some of the key applications of social networks for internal and external business communication.

Accepted Answer

-Integrating company workforces
-Fosteri

Question 17

Which of the following is the best criticism for this message?

Accepted Answer

A)  The tone of the message is too formal. 
B)  The message uses acronyms. 
C)  The message fails to use multiple fonts and colours to add interest. 
D)  The message uses a signature file to present contact information. 
A)  The tone of the message is too formal. 
B)  The message uses acronyms. 
C)  The message fails to use multiple fonts and colours to add interest. 
D)  The message uses a signature file to present contact information.

Question 18

Which of the following would be the best subject line for the above message?

Accepted Answer

A)  Need appointment 
B)  From Star Services 
C)  A unique offer from Star Services-sign up now! 
D)  Offering specialized housekeeping services 
A)  Need appointment 
B)  From Star Services 
C)  A unique offer from Star Services-sign up now! 
D)  Offering specialized housekeeping services

Question 19

Messages on Twitter are examples of ________.

Accepted Answer

A)  IMs 
B)  text messages 
C)  blogs 
D)  microblogs 
A)  IMs 
B)  text messages 
C)  blogs 
D)  microblogs

Question 20

Which of the following is a specialized network?

Accepted Answer

A)  Google+ 
B)  Facebook 
C)  LinkedIn 
D)  China's Renren 
A)  Google+ 
B)  Facebook 
C)  LinkedIn 
D)  China's Renren

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Which of the following is a tip for effective blogging?

As IT manager of Some Corporation, you are frequently asked to recommend what medium of communication would be appropriate for a given purpose. In which of the following situations would you recommend the use of IM?

Which of the following is TRUE about the human side of digital communication?

The app ________ lets you monitor multiple social media sites, schedule updates, and perform other timesaving tasks.

People tend to read in a linear way.

Businesses invest time and money in social networking to increase profit margins per sale.

In order to use IM more effectively and efficiently for business communication, you should ________.

When communicating on social networks, you should ________.

________ are online services that enable individual and organizational members to form connections and share information.

Digital media is ideal for conveying nuances in communication.

When creating content for social media, you should think of it as ________.

Conventional promotional efforts should be used in all of a company's social media conversations.

List some of the key applications of social networks for internal and external business communication.

Which of the following is the best criticism for this message?

Which of the following would be the best subject line for the above message?

Messages on Twitter are examples of ________.

Which of the following is a specialized network?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

Which of the following is a tip for using IM more efficiently and effectively for business communication?

Which of the following is a tip for effective blogging?

As IT manager of Some Corporation, you are frequently asked to recommend what medium of communication would be appropriate for a given purpose. In which of the following situations would you recommend the use of IM?

Which of the following is TRUE about the human side of digital communication?

The app ________ lets you monitor multiple social media sites, schedule updates, and perform other timesaving tasks.

People tend to read in a linear way.

Businesses invest time and money in social networking to increase profit margins per sale.

In order to use IM more effectively and efficiently for business communication, you should ________.

When communicating on social networks, you should ________.

________ are online services that enable individual and organizational members to form connections and share information.

Digital media is ideal for conveying nuances in communication.

When creating content for social media, you should think of it as ________.

Conventional promotional efforts should be used in all of a company's social media conversations.

List some of the key applications of social networks for internal and external business communication.

Which of the following is the best criticism for this message?

Which of the following would be the best subject line for the above message?

Messages on Twitter are examples of ________.

Which of the following is a specialized network?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters