Question 1

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Accepted Answer

A)  desktop/laptop display advertising 
B)  location-based (local) mobile marketing 
C)  mobile marketing 
D)  social marketing on Facebook 
A)  desktop/laptop display advertising 
B)  location-based (local) mobile marketing 
C)  mobile marketing 
D)  social marketing on Facebook

Question 2

Which of the following is not a major provider of mobile display advertising?

Accepted Answer

A)  MoPub 
B)  inMobi 
C)  AdMob 
D)  Webtrends 
A)  MoPub 
B)  inMobi 
C)  AdMob 
D)  Webtrends

Question 3

Which of the following is known primarily for blogs?

Accepted Answer

A)  Facebook 
B)  Tumblr 
C)  Google 
D)  Instagram 
A)  Facebook 
B)  Tumblr 
C)  Google 
D)  Instagram

Question 4

What are the basic steps in creating a Pinterest marketing campaign?

Accepted Answer

The first step is to create a brand page

Question 5

Which of the following is the first step in the social marketing process?

Accepted Answer

A)  community 
B)  amplification 
C)  fan acquisition 
D)  engagement 
A)  community 
B)  amplification 
C)  fan acquisition 
D)  engagement

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following is not a major provider of mobile display advertising?

Which of the following is known primarily for blogs?

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following is the first step in the social marketing process?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Which of the following is currently a small part of the online marketing universe, but is expected to triple over the next five years?

Which of the following is not a major provider of mobile display advertising?

Which of the following is known primarily for blogs?

What are the basic steps in creating a Pinterest marketing campaign?

Which of the following is the first step in the social marketing process?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters