Exam 7: Social, Mobile, and Local Marketing

What technologies and techniques are employed in location-based mobile marketing?

Eddystone is an open-source standard for beacon technology.

Pinterest's users are predominantly women.

Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can see tweet activity about a TV show, commercial, or brand?

Brand pages on Facebook typically attract more visitors than a brand's website.

What percentage of the population use a mobile device to research products online before purchasing?

The number of people exposed to pins on Pinterest is a measure of which of the following?

How does the multi-screen environment change the marketing funnel?

By 2020, it is estimated that U.S. advertisers will be spending which of the following amounts on mobile marketing?

A cell phone's GPS is accurate to within five feet of the actual location of the phone.

On average, users use about ________ apps a month on their smartphone.

All of the following marketing tools on Facebook require payment except:

Which of the following social networks allows a user to buy products directly on its site and pay with Apple Pay?

While using apps, users spend over 90% of the time on just ________ of them.

Which of the following is the leading location-based mobile ad format?

Which of the following is not a technology for enabling proximity marketing?

Which of the following are features of both Pinterest and Twitter?

Encouraging users to click a Like button is an example of which step in the social marketing process?

All of the following were popular types of online marketing before 2007 except:

In 2018, Millennials made up almost 65% of Snapchat's monthly active U.S. users.