Question 1

Which of the following is not true about mobile marketing?

Accepted Answer

A)  There is significant overlap between local and mobile marketing. 
B)  By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. 
C)  A substantial part of mobile marketing should be counted as social marketing. 
D)  People use most of their mobile minutes while they are on the go, outside of the home. 
A)  There is significant overlap between local and mobile marketing. 
B)  By 2022, spending on mobile marketing is expected to comprise almost 75% of all digital ad spending. 
C)  A substantial part of mobile marketing should be counted as social marketing. 
D)  People use most of their mobile minutes while they are on the go, outside of the home.

Question 2

Snapchat is owned by Facebook

Accepted Answer

A) True 
 B)False

Question 3

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is most similar to Pinterest?

Accepted Answer

A)  LinkedIn 
B)  Instagram 
C)  YouTube 
D)  Tumblr 
A)  LinkedIn 
B)  Instagram 
C)  YouTube 
D)  Tumblr

Question 5

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

Accepted Answer

A) True 
 B)False

Question 6

What are some of the downsides of social marketing?

Accepted Answer

One problem is that brands lose a substa

Question 7

All of the following are Pinterest marketing tools except:

Accepted Answer

A)  Brand pages. 
B)  Rich Pins. 
C)  Promoted Pins. 
D)  Promoted Accounts. 
A)  Brand pages. 
B)  Rich Pins. 
C)  Promoted Pins. 
D)  Promoted Accounts.

Question 8

Which of the following is not true about social marketing?

Accepted Answer

A)  More than 50% of Twitter's ad revenues are generated by desktop users. 
B)  The top seven social networks account for over 90% of all visits. 
C)  Social marketing differs markedly from traditional online marketing. 
D)  In social marketing, business cannot tightly control their brand messaging. 
A)  More than 50% of Twitter's ad revenues are generated by desktop users. 
B)  The top seven social networks account for over 90% of all visits. 
C)  Social marketing differs markedly from traditional online marketing. 
D)  In social marketing, business cannot tightly control their brand messaging.

Question 9

In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?

Accepted Answer

A)  Facebook 
B)  Twitter 
C)  Pinterest 
D)  Instagram 
A)  Facebook 
B)  Twitter 
C)  Pinterest 
D)  Instagram

Question 11

Which of the following is not true about Facebook News Feed Page Post Ads?

Accepted Answer

A)  They have a tiny tag indicating that they are sponsored. 
B)  They can be liked, shared, and commented on, just like any news feed post. 
C)  They cannot contain links. 
D)  They have social context. 
A)  They have a tiny tag indicating that they are sponsored. 
B)  They can be liked, shared, and commented on, just like any news feed post. 
C)  They cannot contain links. 
D)  They have social context.

Question 12

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Accepted Answer

A)  Facebook 
B)  YouTube 
C)  Pinterest 
D)  Instagram 
A)  Facebook 
B)  YouTube 
C)  Pinterest 
D)  Instagram

Question 13

Which of the following accounts for the most time people spend using a mobile device?

Accepted Answer

A)  watching video 
B)  social networks 
C)  listening to music 
D)  reading news and magazines 
A)  watching video 
B)  social networks 
C)  listening to music 
D)  reading news and magazines

Question 14

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Accepted Answer

A)  QR codes 
B)  iBeacon 
C)  E9-1-1 
D)  Geo-search 
A)  QR codes 
B)  iBeacon 
C)  E9-1-1 
D)  Geo-search

Question 15

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

Accepted Answer

A)  Facebook 
B)  Instagram 
C)  Twitter 
D)  Pinterest 
A)  Facebook 
B)  Instagram 
C)  Twitter 
D)  Pinterest

Question 16

All of the following are examples of dark social except:

Accepted Answer

A)  e-mail. 
B)  tweets. 
C)  SMS texts. 
D)  Snapchat. 
A)  e-mail. 
B)  tweets. 
C)  SMS texts. 
D)  Snapchat.

Question 17

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Accepted Answer

A) True 
 B)False

Question 18

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Accepted Answer

A)  8 
B)  10 
C)  13 
D)  16 
A)  8 
B)  10 
C)  13 
D)  16

Question 19

Facebook does not sell display ads.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about BLE is not true?

Accepted Answer

A)  Only Apple iPhones can use BLE. 
B)  BLE uses less power than traditional Bluetooth or GPS. 
C)  BLE has a two-way, push-pull communication capability. 
D)  BLE is more accurate than targeting through Wi-Fi triangulation. 
A)  Only Apple iPhones can use BLE. 
B)  BLE uses less power than traditional Bluetooth or GPS. 
C)  BLE has a two-way, push-pull communication capability. 
D)  BLE is more accurate than targeting through Wi-Fi triangulation.

Which of the following is not true about mobile marketing?

Snapchat is owned by Facebook

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Which of the following is most similar to Pinterest?

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

What are some of the downsides of social marketing?

All of the following are Pinterest marketing tools except:

Which of the following is not true about social marketing?

In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?

Which of the following is not true about Facebook News Feed Page Post Ads?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Which of the following accounts for the most time people spend using a mobile device?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

All of the following are examples of dark social except:

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Facebook does not sell display ads.

Which of the following statements about BLE is not true?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 7: Social, Mobile, and Local Marketing

Which of the following is not true about mobile marketing?

Snapchat is owned by Facebook

Facebook's Messenger app allows users to make payments to advertisers via Stripe or PayPal without having to leave the app.

Which of the following is most similar to Pinterest?

Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.

What are some of the downsides of social marketing?

All of the following are Pinterest marketing tools except:

Which of the following is not true about social marketing?

In 2018, the amount spent on local online marketing exceeded the amount spent on mobile marketing.

Which of the following is a micro-blogging social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?

Which of the following is not true about Facebook News Feed Page Post Ads?

Which social marketing proved the most effective for ExchangeHunterJumper.com?

Which of the following accounts for the most time people spend using a mobile device?

Macy's deployed which of the following technologies in many of its retail stores in 2014?

Sprout Social helped Wahl Professional improve its social media presence on which of the following?

All of the following are examples of dark social except:

Traditional retail products and travel services are the source of much of the current growth in m-commerce.

Companies are not permitted to collect personal information from children under the age of ________ without parental consent.

Facebook does not sell display ads.

Which of the following statements about BLE is not true?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Ethics, Law, and E-Commerce

Online Media

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters