Exam 7: Social, Mobile, and Local Marketing

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Which of the following is another term for amplification?

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average, users only use about 20 apps a month?

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

The ratio of impressions to fans is a measure of:

Which of the following is the most popular use for mobile devices?

Which of the following statements about Pinterest is not true?

How much time a month does the average person spend using the Facebook app on mobile devices?

SMS text messaging generates most of mobile marketing spending.

Google uses which of the following to build a global database of wireless access points and their geographic locations?

About how many hours a month do online social network users spend, on average, on all social networks combined?

Name and describe five of the marketing tools available with Facebook.

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Name and describe the five steps in the social marketing process.

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Which of the following allows Facebook to track user behavior on other sites?

By 2020, spending on social marketing will triple the amount spent on mobile marketing.

Which of the following dominates the local mobile search market?

What has changed in online marketing since 2007?

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?