Question 1

Which of the following companies purchased Instagram?

Accepted Answer

A)  Google 
B)  Apple 
C)  Facebook 
D)  Microsoft 
A)  Google 
B)  Apple 
C)  Facebook 
D)  Microsoft C

Question 2

More than two-thirds of Internet users worldwide participate in social networks.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is a leading social network in Germany?

Accepted Answer

A)  Xing 
B)  Tuenti 
C)  Orkut 
D)  Mixi 
A)  Xing 
B)  Tuenti 
C)  Orkut 
D)  Mixi A

Question 4

BlackPlanet is an example of a(n) ________ social network.

Accepted Answer

A)  practice-based 
B)  interest-based 
C)  affinity-based 
D)  general 
A)  practice-based 
B)  interest-based 
C)  affinity-based 
D)  general

Question 5

Which of the following is not a risk or cost of Internet auctions?

Accepted Answer

A)  delayed consumption costs 
B)  equipment costs 
C)  price transparency 
D)  trust risks 
A)  delayed consumption costs 
B)  equipment costs 
C)  price transparency 
D)  trust risks

Question 6

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

Accepted Answer

A)  watch lists 
B)  proxy bidding 
C)  sealed bidding 
D)  price matching 
A)  watch lists 
B)  proxy bidding 
C)  sealed bidding 
D)  price matching

Question 7

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

Accepted Answer

A)  type of product 
B)  type of auction 
C)  location of auction 
D)  bid increments 
A)  type of product 
B)  type of auction 
C)  location of auction 
D)  bid increments

Question 8

In 2019, around what percentage of the total United States population used social networks?

Accepted Answer

A)  50% 
B)  70% 
C)  60% 
D)  80% 
A)  50% 
B)  70% 
C)  60% 
D)  80%

Question 9

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

Accepted Answer

A)  Vevo 
B)  Myspace 
C)  Polyvore 
D)  Tumblr 
A)  Vevo 
B)  Myspace 
C)  Polyvore 
D)  Tumblr

Question 10

WebMD.com is an example of a:

Accepted Answer

A)  general purpose portal. 
B)  vertical market portal based on affinity group. 
C)  vertical market portal based on focused content. 
D)  focused content portal. 
A)  general purpose portal. 
B)  vertical market portal based on affinity group. 
C)  vertical market portal based on focused content. 
D)  focused content portal.

Question 11

Which of the following now owns LinkedIn?

Accepted Answer

A)  Facebook 
B)  Google 
C)  Microsoft 
D)  Verizon 
A)  Facebook 
B)  Google 
C)  Microsoft 
D)  Verizon

Question 12

Which of the following statements about Instagram is not true?

Accepted Answer

A)  Instagram trails only Facebook in U.S. ad revenue. 
B)  Instagram is a social network that focuses on video and photo sharing. 
C)  Instagram is growing more quickly than Facebook. 
D)  Instagram users spend more time on Instagram than Facebook users spend on Facebook. 
A)  Instagram trails only Facebook in U.S. ad revenue. 
B)  Instagram is a social network that focuses on video and photo sharing. 
C)  Instagram is growing more quickly than Facebook. 
D)  Instagram users spend more time on Instagram than Facebook users spend on Facebook.

Question 13

Which of the following is a community of members who self-identify with a demographic or geographic category?

Accepted Answer

A)  practice network 
B)  sponsored community 
C)  affinity community 
D)  interest-based social network 
A)  practice network 
B)  sponsored community 
C)  affinity community 
D)  interest-based social network

Question 14

________ is the market leader in C2C auctions.

Accepted Answer

A)  Amazon 
B)  eBay 
C)  uBid 
D)  eBid 
A)  Amazon 
B)  eBay 
C)  uBid 
D)  eBid

Question 15

Portals are not immune to network effects.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

Accepted Answer

A)  transaction interception 
B)  bid siphoning 
C)  shill bidding 
D)  persistent bidding 
A)  transaction interception 
B)  bid siphoning 
C)  shill bidding 
D)  persistent bidding

Question 17

PredictWallStreet is an example of a(n):

Accepted Answer

A)  interest-based social network. 
B)  affinity community. 
C)  sponsored community. 
D)  practice network. 
A)  interest-based social network. 
B)  affinity community. 
C)  sponsored community. 
D)  practice network.

Question 18

Priceline's auctions utilize fixed pricing.

Accepted Answer

A) True 
 B)False

Question 19

The original portals in the early days of e-commerce were search engines.

Accepted Answer

A) True 
 B)False

Question 20

Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.

Accepted Answer

A) True 
 B)False

Which of the following companies purchased Instagram?

More than two-thirds of Internet users worldwide participate in social networks.

Which of the following is a leading social network in Germany?

BlackPlanet is an example of a(n) ________ social network.

Which of the following is not a risk or cost of Internet auctions?

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

In 2019, around what percentage of the total United States population used social networks?

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

WebMD.com is an example of a:

Which of the following now owns LinkedIn?

Which of the following statements about Instagram is not true?

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ is the market leader in C2C auctions.

Portals are not immune to network effects.

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

PredictWallStreet is an example of a(n):

Priceline's auctions utilize fixed pricing.

The original portals in the early days of e-commerce were search engines.

Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 10: Online Communities

Which of the following companies purchased Instagram?

More than two-thirds of Internet users worldwide participate in social networks.

Which of the following is a leading social network in Germany?

BlackPlanet is an example of a(n) ________ social network.

Which of the following is not a risk or cost of Internet auctions?

Which of the following allows the consumer to enter a maximum price and the auction software automatically places incremental bids, up to that maximum price, as their original bid is surpassed?

Which of the following is not one of the top factors a business should consider when planning an Internet auction?

In 2019, around what percentage of the total United States population used social networks?

Which of the following early leaders in social networking has been reinvented as a music-oriented social network?

WebMD.com is an example of a:

Which of the following now owns LinkedIn?

Which of the following statements about Instagram is not true?

Which of the following is a community of members who self-identify with a demographic or geographic category?

________ is the market leader in C2C auctions.

Portals are not immune to network effects.

Which of the following involves e-mailing another seller's bidders and offering the same product for less?

PredictWallStreet is an example of a(n):

Priceline's auctions utilize fixed pricing.

The original portals in the early days of e-commerce were search engines.

Vertical content portals and affinity group portals tend to be more well-known brands than general-purpose portals.

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

E-Commerce Retail and Services

B2b E-Commerce

Filters