Question 1

A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

Accepted Answer

A)  bidding fee auction 
B)  channel manager 
C)  watch list 
D)  rating system 
A)  bidding fee auction 
B)  channel manager 
C)  watch list 
D)  rating system

Question 2

________ of procurement officers use auctions to purchase goods.

Accepted Answer

A)  Approximately 80% 
B)  Less than a quarter 
C)  Over one third 
D)  Approximately 25% 
A)  Approximately 80% 
B)  Less than a quarter 
C)  Over one third 
D)  Approximately 25%

Question 3

Which of the following purchased Yahoo?

Accepted Answer

A)  AT&T 
B)  Microsoft 
C)  AOL 
D)  Verizon 
A)  AT&T 
B)  Microsoft 
C)  AOL 
D)  Verizon

Question 4

Consumers in auctions are driven solely by value maximization.

Accepted Answer

A) True 
 B)False

Question 5

One partial solution to high monitoring costs is ________ pricing.

Accepted Answer

A)  fixed 
B)  dynamic 
C)  allocated 
D)  distress 
A)  fixed 
B)  dynamic 
C)  allocated 
D)  distress

Question 6

What are the costs and risks for buyers at an auction, and how have auction sites sought to reduce these risks?

Accepted Answer

The costs for buyers when they participa

Question 7

Threatening negative feedback in return for a benefit is an example of:

Accepted Answer

A)  feedback extortion. 
B)  offensive shill feedback. 
C)  defensive shill feedback. 
D)  sending spam. 
A)  feedback extortion. 
B)  offensive shill feedback. 
C)  defensive shill feedback. 
D)  sending spam.

Question 8

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

Accepted Answer

A)  equipment 
B)  fulfillment 
C)  delayed consumption 
D)  monitoring 
A)  equipment 
B)  fulfillment 
C)  delayed consumption 
D)  monitoring

Question 9

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest.

Accepted Answer

A)  practice network 
B)  general community 
C)  affinity community 
D)  interest-based social network 
A)  practice network 
B)  general community 
C)  affinity community 
D)  interest-based social network

Question 10

Which of the following involves the feeling after winning an auction that you paid too much for an item?

Accepted Answer

A)  herd behavior 
B)  winner's regret 
C)  seller's lament 
D)  loser's lament 
A)  herd behavior 
B)  winner's regret 
C)  seller's lament 
D)  loser's lament

Question 11

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

Accepted Answer

A)  message board 
B)  timeline 
C)  friends' network 
D)  newsfeed 
A)  message board 
B)  timeline 
C)  friends' network 
D)  newsfeed

Question 12

When did the first online communities form?

Accepted Answer

A)  the 1970s 
B)  the 1980s 
C)  the 1990s 
D)  the 2000s 
A)  the 1970s 
B)  the 1980s 
C)  the 1990s 
D)  the 2000s

Question 13

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

Accepted Answer

A)  social networks 
B)  virtual communities 
C)  community portals 
D)  social forums 
A)  social networks 
B)  virtual communities 
C)  community portals 
D)  social forums

Question 14

In 2018, Fortune 500 companies used ________ more than Facebook.

Accepted Answer

A)  Twitter 
B)  Tumblr 
C)  LinkedIn 
D)  Pinterest 
A)  Twitter 
B)  Tumblr 
C)  LinkedIn 
D)  Pinterest

Question 15

Auction prices are often higher than prices in fixed priced markets.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements best describes the potential impact of network effects with respect to portals?

Accepted Answer

A)  Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. 
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C)  The greater the amount of content provided by a portal, the greater its value to the community. 
D)  The greater number of portals available, the greater the potential audience for each. 
A)  Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market. 
B)  The value of the portal to advertisers and consumers increases geometrically as reach increases. 
C)  The greater the amount of content provided by a portal, the greater its value to the community. 
D)  The greater number of portals available, the greater the potential audience for each.

Question 17

All of the following types of auctions involve single units except:

Accepted Answer

A)  an English auction. 
B)  a Dutch Internet auction. 
C)  a Name Your Own Price auction. 
D)  a penny auction. 
A)  an English auction. 
B)  a Dutch Internet auction. 
C)  a Name Your Own Price auction. 
D)  a penny auction.

Question 18

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Accepted Answer

Social networks have had an important im

Question 19

Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except:

Accepted Answer

A)  Tumblr. 
B)  Myspace. 
C)  Instagram. 
D)  Pinterest. 
A)  Tumblr. 
B)  Myspace. 
C)  Instagram. 
D)  Pinterest.

Question 20

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

Accepted Answer

A)  English auctions 
B)  Name Your Own Price auctions 
C)  Dutch Internet auctions 
D)  group buying auctions 
A)  English auctions 
B)  Name Your Own Price auctions 
C)  Dutch Internet auctions 
D)  group buying auctions

A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

________ of procurement officers use auctions to purchase goods.

Which of the following purchased Yahoo?

Consumers in auctions are driven solely by value maximization.

One partial solution to high monitoring costs is ________ pricing.

What are the costs and risks for buyers at an auction, and how have auction sites sought to reduce these risks?

Threatening negative feedback in return for a benefit is an example of:

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest.

Which of the following involves the feeling after winning an auction that you paid too much for an item?

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

When did the first online communities form?

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

In 2018, Fortune 500 companies used ________ more than Facebook.

Auction prices are often higher than prices in fixed priced markets.

Which of the following statements best describes the potential impact of network effects with respect to portals?

All of the following types of auctions involve single units except:

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except:

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 10: Online Communities

A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.

________ of procurement officers use auctions to purchase goods.

Which of the following purchased Yahoo?

Consumers in auctions are driven solely by value maximization.

One partial solution to high monitoring costs is ________ pricing.

What are the costs and risks for buyers at an auction, and how have auction sites sought to reduce these risks?

Threatening negative feedback in return for a benefit is an example of:

The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.

A(n) ________ offers members focused discussion groups, help, information, and knowledge related to an area of shared interest.

Which of the following involves the feeling after winning an auction that you paid too much for an item?

Which social network functionality allows users to view a list of updates from friends as well as advertisements and notifications in chronological order?

When did the first online communities form?

Howard Rheingold, one of The Well's early participants, coined the term ________ to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."

In 2018, Fortune 500 companies used ________ more than Facebook.

Auction prices are often higher than prices in fixed priced markets.

Which of the following statements best describes the potential impact of network effects with respect to portals?

All of the following types of auctions involve single units except:

Discuss the impact social networks have had on how businesses operate, communicate, and serve their customers.

Each of the following is one of the top seven social network sites in the United States, in terms of monthly unique visitors, except:

Which of the following types of auctions is perfect for sellers that have many identical items to sell?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Media

E-Commerce Retail and Services

B2b E-Commerce

Filters