Exam 10: Online Communities

The time spent watching and reviewing auction bids is a part of ________ costs.

Facebook was the leader in U.S. ad spending revenues on social networks in 2018. What company earned the second most amount of ad spending revenue?

The technology used by early online communities was limited to mostly:

If a large number of Internet users set Facebook as their primary destination on their web browser, should Facebook be considered a portal?

Describe four shared characteristics of social networks.

________ refers to the use of secondary user IDs or bidders who have no actual intention to buy to artificially raise the price of an item.

A(n) ________, in which the highest bidder wins, is the most common form of auction.

Closed bidding offers the advantage of herd effects.

Which of the following is the second leading social network in the United States in terms of monthly unique visitors?

What business models do portals use?

Penny auctions don't require money to bid.

The term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.

Priceline is an example of a(n):

In B2C auctions, consumers control assets and use dynamic pricing to establish the price.

Keeping bid increments low decreases the number of bidders and lowers the frequency of their bids.

A website designed around a community of members who self-identify with a demographic or geographic category is classified as a(n):

Facebook owns which of the following?

The amount of time visitors spend on a site is a measure of:

________ refers to the feeling of having been too cheap in bidding and failing to win an auction.

Which of the following has the highest penetration of social network usage among the general population?