Exam 6: Attitudes and Attitude Change

Jack Brehm (1956)asked women to rate the desirability of a number of appliances and then allowed them to choose one of those appliances as a gift.Twenty minutes later,all women re-rated the same appliances,including the one they chose.Women tended to rate the alternatives they rejected lower than they had originally,and to rate their chosen appliance more positively.These results suggest that people

Persuasion from the perspective of "who says what to whom" is best associated with the

Attitudes are viewed by social psychologists as evaluative,in that they

Self-affirmation theory posits that

The concept of _______ refers to the ease with which people believe that they can perform a behaviour in question.

Many young people have a positive attitude towards condom use,yet fail to use them.A theory that can help sort out the factors that influence this discrepancy between attitudes and behaviour is called the

According to Icek Ajzen and Martin Fishbein's (1980)theory of reasoned action,the best predictors of behavioural intentions are

When are people's explicit and implicit attitudes positively correlated according to research by Gawronski & LeBel (2008)?

"Live fast and die young,that's what I always say," Rosie pronounces,as she stuffs down three more Ding-Dong snack cakes and opens another pint of high-fat ice cream.Rosie knows that her diet is unhealthy and harmful,of course.To reduce her dissonance,Rosie is

The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message.Which of the following best exemplifies source variables as one of those factors?

Anthony Greenwald and his colleagues (1991)provided participants with audiotapes that contained subliminal messages to improve memory or to raise self-esteem.After participants had listened to the tapes,the researchers assessed their memory or self-esteem.Greenwald and his colleagues found that subliminal messages

Advertisers will be most successful in influencing our attitudes and behaviours if they

Anita spent two months trying to decide whether to buy a PC or a Mac)She finally decided on a Mac.Now Anita most likely

_______ refers to the tendency for people to increase their liking for something they have worked hard to attain.

You have agreed to make a speech in front of the Student Union building to convince students of the necessity of tuition increases.You haven't had a lot of time to rehearse your arguments,and you know if you had another two days you could construct and deliver a more logical,well-reasoned persuasive message.In order to increase the odds that the audience will be persuaded by your less-than-ideal speech,you should _______ to ensure that the audience processes your message _______.

Based on MRI research on people who experienced and later resolved cognitive dissonance,what would you expect to happen to Mary,who just reduced her dissonant feelings about visiting the tanning salon by telling herself that she isn't genetically predisposed to skin cancer,so it won't affect her?

Which of the following best illustrates an implicit attitude?

According to research by Sang-pil Han and Sharon Shavitt (1994),are there cultural differences in the kinds of attitudes people hold about the same consumer product?

Yoshi lives in a city that does not have a recreation centre.City council is about to have a meeting to consider building one in the city.Yoshi feels very strongly that the city should build a recreation centre and has decided to speak at the meeting.When he arrives,he finds that only one other person has signed up to speak,and that this person will be arguing against building the recreation centre.Yoshi and the other debater must decide the order of speakers.Based on what you know about the Yale Attitude Change Approach,what option would be best for Yoshi to persuade the city council to vote for the recreation centre?

When people listen carefully to a persuasive communication and think about the arguments,they are using the _______ route to persuasion.