Exam 3: Tourism Marketing

Offering no smoking rooms and concierge services are most important to attracting which travel segment?

Tourism entities are practicing segmentation when they develop a profile of consumers that are technology savvy-those who are regular users of PDAs, video games, the Internet, and social networking sites such as My Space.

Which of the following is not considered a segment within the business travel segment?

The difference between a person's life cycle and that of a destination is that:

A resort utilizes unique promotions and pricing to ensure that all rooms are sold before the end of the day. This is because of which of the following characteristics of tourism?

When restaurants or hotels record the license plates of their guests, it is a form of:

The family life cycle would be considered an) _ variable.

Which part of a marketing plan would normally include a S.W.O.T. analysis?

The primary focus of the marketing concept is to:

Which of the following items would be considered leverage items in a S.W.O.T. analysis?

Tourism products, such as family getaway or adventure trips, are developed to meet the needs and preferences of those people who place a high value on spending time with their family or enjoy new experiences. This market segmentation technique is referred to as:

Marketers exploit the physical aspects of the tourism experience, such as light, music, scent, etc. to signify the quality and experience of the business prior to purchase and consumption. This reflects the following characteristic of tourism:

The first step in marketing system is:

Within the components of a marketing information system, the statement "Nearly 50 percent of the population moves each year," represents which component?

For many amusement parks, such as Disney World, which of the following markets could be the last to consider?

Incentive travel is considered to be part of this trip purpose segment:

Changes in the profile of residents within a city or given geographic area represent which of the following types of trends?

Market segmentation is the process of:

One difference between marketing travel services and traditional product marketing is:

In this stage of destination life cycle, the number of tourists visits levels off and growth and market share flatten.