Question 1

Friends and relatives, outdoor vacationers, and foreign vacationers are segments of which travel market?

Accepted Answer

A)  incentive travel market 
B)  pleasure/leisure market 
C)  international market 
D)  family travel market 
E)  adventure market 
A)  incentive travel market 
B)  pleasure/leisure market 
C)  international market 
D)  family travel market 
E)  adventure market

Question 2

When developing a brand and its visual identity, all of the following are true except:

Accepted Answer

A)  it should look good in color and black and white. 
B)  it must be easy to remember. 
C)  it must have a positive connotation. 
D)  it should be usable, positive and inoffensive in only the major markets where it is to be used. 
A)  it should look good in color and black and white. 
B)  it must be easy to remember. 
C)  it must have a positive connotation. 
D)  it should be usable, positive and inoffensive in only the major markets where it is to be used.

Question 3

When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:

Accepted Answer

A)  a differentiation orientation. 
B)  a promotion orientation. 
C)  a sales orientation. 
D)  a positioning orientation. 
E)  a marketing orientation. 
A)  a differentiation orientation. 
B)  a promotion orientation. 
C)  a sales orientation. 
D)  a positioning orientation. 
E)  a marketing orientation.

Question 4

The use of frequent traveler or frequent diner programs would be considered a form of:

Accepted Answer

A)  behavioral segmentation. 
B)  geographic segmentation. 
C)  psychographic segmentation. 
D)  demographic segmentation. 
A)  behavioral segmentation. 
B)  geographic segmentation. 
C)  psychographic segmentation. 
D)  demographic segmentation.

Friends and relatives, outdoor vacationers, and foreign vacationers are segments of which travel market?

When developing a brand and its visual identity, all of the following are true except:

When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:

The use of frequent traveler or frequent diner programs would be considered a form of:

Tourism Introduction, Past and Present Tourism

Motivation for Leisure Travel

Tourism Economics

Tourism Organizations and Policy

Tourism Planning and Sustainable Development

Tourism Research

Attractions and Entertainment

Conventions, Meetings and Expositions

Tourism Sociology

Cultural and Heritage Tourism

Ecotourism

Distribution Organizations

Transportation

Lodging and Restaurants

Tourism in the Future

Marketing and Tourism Industry

Filters

Exam 3: Tourism Marketing

Friends and relatives, outdoor vacationers, and foreign vacationers are segments of which travel market?

When developing a brand and its visual identity, all of the following are true except:

When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:

The use of frequent traveler or frequent diner programs would be considered a form of:

Tourism Introduction, Past and Present Tourism

Motivation for Leisure Travel

Tourism Economics

Tourism Organizations and Policy

Tourism Planning and Sustainable Development

Tourism Research

Attractions and Entertainment

Conventions, Meetings and Expositions

Tourism Sociology

Cultural and Heritage Tourism

Ecotourism

Distribution Organizations

Transportation

Lodging and Restaurants

Tourism in the Future

Marketing and Tourism Industry

Filters