Question 1

Telephone surveys have the following benefits compared to personal interviews except:

Accepted Answer

A)  less interviewer- interviewee bias. 
B)  faster than personal interviews. 
C)  less costly. 
D)  people have unlisted phone numbers. 
A)  less interviewer- interviewee bias. 
B)  faster than personal interviews. 
C)  less costly. 
D)  people have unlisted phone numbers. D

Question 2

A hotel asking their guests why they chose to stay at their hotel or an airline asking why they chose to fly with them is using the following type of surveys:

Accepted Answer

A)  opinion surveys. 
B)  structured surveys. 
C)  factual surveys. 
D)  interpretative surveys. 
A)  opinion surveys. 
B)  structured surveys. 
C)  factual surveys. 
D)  interpretative surveys. D

Question 3

The goals of tourism research projects are primarily the following except:

Accepted Answer

A)  to examine the performance of certain areas in an operation and monitor guest satisfaction. 
B)  to help establish the status of researchers in the tourism industry. 
C)  to identify trends in the markets. 
D)  to unveil the economic impacts of tourism in any given areas, occupancy trends and general consumer behavior. 
A)  to examine the performance of certain areas in an operation and monitor guest satisfaction. 
B)  to help establish the status of researchers in the tourism industry. 
C)  to identify trends in the markets. 
D)  to unveil the economic impacts of tourism in any given areas, occupancy trends and general consumer behavior. B

Question 4

The following is not the benefit of conducting mail surveys:

Accepted Answer

A)  convenient for respondents. 
B)  less interviewer- interviewee bias. 
C)  low cost. 
D)  low response rate. 
A)  convenient for respondents. 
B)  less interviewer- interviewee bias. 
C)  low cost. 
D)  low response rate.

Question 5

This is not a question/answer format for research surveys.

Accepted Answer

A)  categorical 
B)  numerical 
C)  ordinal 
D)  rhetorical 
A)  categorical 
B)  numerical 
C)  ordinal 
D)  rhetorical

Question 6

This type of research is often used to depict the characteristics of tourists.

Accepted Answer

A)  predictive research 
B)  conclusive research 
C)  normative research 
D)  analytical research 
E)  descriptive research 
A)  predictive research 
B)  conclusive research 
C)  normative research 
D)  analytical research 
E)  descriptive research

Question 7

Research can be categorized as the following except:

Accepted Answer

A)  normative research. 
B)  descriptive research. 
C)  predictive research. 
D)  analytical research. 
E)  conclusive research. 
A)  normative research. 
B)  descriptive research. 
C)  predictive research. 
D)  analytical research. 
E)  conclusive research.

Question 8

This is the type of surveys to find out travelers' attitudes and beliefs on certain topic.

Accepted Answer

A)  interpretative surveys 
B)  factual surveys 
C)  structured surveys 
D)  opinion surveys 
A)  interpretative surveys 
B)  factual surveys 
C)  structured surveys 
D)  opinion surveys

Question 9

Which of the following surveys is the most expensive?

Accepted Answer

A)  telephone 
B)  electronic devices 
C)  interviews 
D)  mail 
A)  telephone 
B)  electronic devices 
C)  interviews 
D)  mail

Question 10

Survey questions may be broken into the following types of questions except:

Accepted Answer

A)  opinion surveys. 
B)  causal. 
C)  factual survey. 
D)  interpretative. 
A)  opinion surveys. 
B)  causal. 
C)  factual survey. 
D)  interpretative.

Question 11

Researchers often use this research technique to evaluate how a tourism opportunity will impact the host community of a region.

Accepted Answer

A)  Delphi method 
B)  quantitative technique 
C)  correlation analysis 
D)  qualitative technique 
A)  Delphi method 
B)  quantitative technique 
C)  correlation analysis 
D)  qualitative technique

Question 12

This interview technique allows the interviewer to adapt follow- up questions according to the respondent's answers while following a schedule of questions and, therefore, allow more exploration into an issue.

Accepted Answer

A)  open- ended interviews 
B)  unstructured interviews 
C)  semi- structured interviews 
D)  structured interviews 
A)  open- ended interviews 
B)  unstructured interviews 
C)  semi- structured interviews 
D)  structured interviews

Question 13

Causal relation between variables is uncovered by which of the following categories of research?

Accepted Answer

A)  predictive research 
B)  conclusive research 
C)  analytical research 
D)  normative research 
E)  descriptive research 
A)  predictive research 
B)  conclusive research 
C)  analytical research 
D)  normative research 
E)  descriptive research

Question 14

Which of the following research technique a hotel would use if it wants to find out if having live music leads to higher profit?

Accepted Answer

A)  quantitative technique 
B)  qualitative technique 
C)  Delphi method 
D)  focus group 
A)  quantitative technique 
B)  qualitative technique 
C)  Delphi method 
D)  focus group

Question 15

This is not the advantage of observation method.

Accepted Answer

A)  It can be costly. 
B)  no interviewer biases 
C)  no interference with the variables studied 
D)  more objective and accurate 
A)  It can be costly. 
B)  no interviewer biases 
C)  no interference with the variables studied 
D)  more objective and accurate

Question 16

This method involves bringing a small number of people together in one place, and asking them questions related to a specific research topic.

Accepted Answer

A)  correlation analysis 
B)  focus group 
C)  Delphi method 
D)  analogy research 
E)  personal interview 
A)  correlation analysis 
B)  focus group 
C)  Delphi method 
D)  analogy research 
E)  personal interview

Question 17

The electronic survey has the following advantages except:

Accepted Answer

A)  sample is representative. 
B)  anonymity. 
C)  speed. 
D)  low cost. 
A)  sample is representative. 
B)  anonymity. 
C)  speed. 
D)  low cost.

Question 18

A destination uses this type of research to forecast the tourist arrivals in the future.

Accepted Answer

A)  conclusive research 
B)  predictive research 
C)  analytical research 
D)  descriptive research 
E)  normative research 
A)  conclusive research 
B)  predictive research 
C)  analytical research 
D)  descriptive research 
E)  normative research

Question 19

It is at this step that the researcher starts informally developing the hypothesis.

Accepted Answer

A)  data collection 
B)  research findings 
C)  data analysis an interpretation 
D)  research design 
E)  informal investigation 
A)  data collection 
B)  research findings 
C)  data analysis an interpretation 
D)  research design 
E)  informal investigation

Question 20

There are five types of interviews:

Accepted Answer

A)  personal, telephone, electronic devices, street encounter and mail. 
B)  structured, semi- structured, unstructured, telephone and focus group. 
C)  structured, unstructured, telephone, electronic devices and focus group. 
D)  personal, telephone, mail, electronic devices and structured. 
A)  personal, telephone, electronic devices, street encounter and mail. 
B)  structured, semi- structured, unstructured, telephone and focus group. 
C)  structured, unstructured, telephone, electronic devices and focus group. 
D)  personal, telephone, mail, electronic devices and structured.

Telephone surveys have the following benefits compared to personal interviews except:

A hotel asking their guests why they chose to stay at their hotel or an airline asking why they chose to fly with them is using the following type of surveys:

The goals of tourism research projects are primarily the following except:

The following is not the benefit of conducting mail surveys:

This is not a question/answer format for research surveys.

This type of research is often used to depict the characteristics of tourists.

Research can be categorized as the following except:

This is the type of surveys to find out travelers' attitudes and beliefs on certain topic.

Which of the following surveys is the most expensive?

Survey questions may be broken into the following types of questions except:

Researchers often use this research technique to evaluate how a tourism opportunity will impact the host community of a region.

This interview technique allows the interviewer to adapt follow- up questions according to the respondent's answers while following a schedule of questions and, therefore, allow more exploration into an issue.

Causal relation between variables is uncovered by which of the following categories of research?

Which of the following research technique a hotel would use if it wants to find out if having live music leads to higher profit?

This is not the advantage of observation method.

This method involves bringing a small number of people together in one place, and asking them questions related to a specific research topic.

The electronic survey has the following advantages except:

A destination uses this type of research to forecast the tourist arrivals in the future.

It is at this step that the researcher starts informally developing the hypothesis.

There are five types of interviews:

Tourism Introduction, Past and Present Tourism

Motivation for Leisure Travel

Tourism Marketing

Tourism Economics

Tourism Organizations and Policy

Tourism Planning and Sustainable Development

Attractions and Entertainment

Conventions, Meetings and Expositions

Tourism Sociology

Cultural and Heritage Tourism

Ecotourism

Distribution Organizations

Transportation

Lodging and Restaurants

Tourism in the Future

Marketing and Tourism Industry

Filters

Exam 7: Tourism Research

Telephone surveys have the following benefits compared to personal interviews except:

A hotel asking their guests why they chose to stay at their hotel or an airline asking why they chose to fly with them is using the following type of surveys:

The goals of tourism research projects are primarily the following except:

The following is not the benefit of conducting mail surveys:

This is not a question/answer format for research surveys.

This type of research is often used to depict the characteristics of tourists.

Research can be categorized as the following except:

This is the type of surveys to find out travelers' attitudes and beliefs on certain topic.

Which of the following surveys is the most expensive?

Survey questions may be broken into the following types of questions except:

Researchers often use this research technique to evaluate how a tourism opportunity will impact the host community of a region.

This interview technique allows the interviewer to adapt follow- up questions according to the respondent's answers while following a schedule of questions and, therefore, allow more exploration into an issue.

Causal relation between variables is uncovered by which of the following categories of research?

Which of the following research technique a hotel would use if it wants to find out if having live music leads to higher profit?

This is not the advantage of observation method.

This method involves bringing a small number of people together in one place, and asking them questions related to a specific research topic.

The electronic survey has the following advantages except:

A destination uses this type of research to forecast the tourist arrivals in the future.

It is at this step that the researcher starts informally developing the hypothesis.

There are five types of interviews:

Tourism Introduction, Past and Present Tourism

Motivation for Leisure Travel

Tourism Marketing

Tourism Economics

Tourism Organizations and Policy

Tourism Planning and Sustainable Development

Attractions and Entertainment

Conventions, Meetings and Expositions

Tourism Sociology

Cultural and Heritage Tourism

Ecotourism

Distribution Organizations

Transportation

Lodging and Restaurants

Tourism in the Future

Marketing and Tourism Industry

Filters