Multiple Choice
Tourism entities are practicing segmentation when they develop a profile of consumers that are technology savvy-those who are regular users of PDAs, video games, the Internet, and social networking sites such as My Space.
A) demographic
B) geographic
C) psychographic
D) behavioral
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Offering no smoking rooms and concierge services
Q3: Which of the following is not considered
Q4: The difference between a person's life cycle
Q5: A resort utilizes unique promotions and pricing
Q6: When restaurants or hotels record the license
Q7: The family life cycle would be considered
Q8: Which part of a marketing plan would
Q9: The primary focus of the marketing concept
Q10: Which of the following items would be
Q11: Tourism products, such as family getaway or