Exam 1: Past, Present, and Future

What is the difference between the internet, an extranet and an intranet?

Which of the following outcomes has been cited as a negative one in terms of the world becoming a globally networked world?

The highest proportion of global internet users (almost 50%) are located in Asia.

As consumers become more demanding, the internet is a good way to deliver customer value because ________.

The internet provides individual users abilities to access information, entertainment, and communication.

Unsolicited communications, such as spam, represent a threat to the positive impact of e-marketing practices.

The internet is largely the product of ARPANET, a project commissioned by the United States' Department of Defense.

Individuals can be both users and content providers on the internet.

The internet consists of all of the following except ________.

An example of customer engagement via crowdsourcing is becoming a fan of a brand on Facebook.

What is a content provider on the internet?

A blog is a type of online community, but a peer-to-peer file sharing website, such as Dropbox, is not.

Following the boom and bust of the first wave of the internet era, industrialized countries entered the ________.

Why did some manufacturers such as Levis stop selling on the internet?

The strength of the internet has affected traditional marketing in several ways. List three of them and how they affected marketing.

The internet has shifted the balance of power from sellers to buyers.