Exam 13: E-Marketing Communication: Paid Media

When considering mobile advertising, how do marketers view the mobile phone?

The best paid media performance metrics closely match the campaign's objectives.

Globally, consumers trust paid media the most, followed by owned media.

List and describe several paid media formats advertisers can use in a campaign.

Discuss the level of trust consumers place in media, and how that trust helps or hinders e-marketers.

Considering formats for paid media, it is fair to say that anything goes.

Communications media are tools used for disseminating information, such as online video, e-mail, or newspaper.

When viewed as a direct-response medium, display ads are relatively ineffective.

When consider online advertising efficiency, marketers often evaluate vendor options using a metric called cost per thousand (CPM). How is the metric calculated?

If an advertiser wants to narrowly target their well-defined markets through Facebook, what information do they need?

________ refers to reaching and gaining the attention of a target market at the lowest cost possible.

Online gaming creates special opportunities for ________.

When considering which media to buy, marketers consider all of the following except ________ .

In making an internet buy, what is the formula for calculating CPM?

Examples of paid media online could include all of the following except _______.

Which media do global consumers trust the most?

Describe the differences between paid search, keyword advertising, and paid inclusion.

Although smartphones and tablets have high penetration, mobile internet usage is unlikely to ever surpass computer usage.

Considering rich media ads, what is one downside of highly interactive display ads?

Keyword advertising prompts text or display ads to appear on the SERP.