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In Making an Internet Buy, What Is the Formula for Calculating

Question 14

Multiple Choice

In making an internet buy, what is the formula for calculating CPM?


A) Ad cost multiplied by audience size, divided by 1,000
B) Audience size divided by ad cost, multiplied by 1,000
C) Ad cost divided by audience size, multiplied by 1,000
D) Ad cost multiplied by audience size, multiplied by 1,000

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