Exam 3: The E-Marketing Plan　

All of the following are various types of e-marketing costs incurred by site developers except ________.

What are the seven steps of the e-marketing plan?

E-marketing plans must focus on a single objective.

In the creation of an e-marketing plan what are the advantages and draw backs of both the napkin plan and the venture capital plan?

Venture capitalists typically expect to ________.

A strategic plan must identify expected returns from an investment.

The purpose of a(n) ________ is to assist in forecasting segment profitability as well as to find competitive advantages to exploit in the online market.

Since intangible benefits of e-marketing are difficult to establish it is often not worth the added expense to tie a financial figure to these benefits.

Tier one and tier two strategies are interrelated for most companies.

By far the smallest source of capital for entrepreneurs is ________.

An initial public offering (IPO) of a company is viewed generally by invested venture capitalists as a(n)________.

Tier 1 strategies include designing the offer, value, distribution, communication, and market/partner relationship management strategies.

Venture capitalists generally enter an investment with a plan to exit within a few years, following an initial public offering or significant buyout from a large firm.

Define dynamic pricing. What are the advantages and disadvantages of using dynamic pricing?

In your own words, what is the argument for the distinction between tiers one and two of the e-marketing strategies? Make sure to define the elements of each tier.

When selecting an e-business investment venture capitalists are looking for a well composed business plan and ________.

Strategic refinements are not necessary if marketers create feedback mechanisms in their e-marketing plans.

During which of the following steps will marketers closely monitor actual revenues and costs to make sure that results are on track for accomplishing the objectives?

The strategy of applying different price levels for different customers or situations is referred to as ________.

Situation analysis should review the firm's ________.