Exam 2: Strategic E-Marketing and Performance Metrics

Strategy represents the means to achieve a goal.

As one of the social media performance metrics, action metrics could include all of the following except:

What are the most important considerations in selecting social media performance metrics?

On what bases can organizations appraise or evaluate their business models?

Database marketing and customer relationship management (CRM) occur at the ________ of the e-business model.

Within the e-business model, e-mail occurs ________.

Profits and return on investment (ROI) are among the most common metrics used to assess performance from the ________ perspective.

As a marketer using the social commerce business model, you would leverage social media and consumer interactions to facilitate online sales.

The various levels of organizational commitment to e-business include all of the following, except ________.

________ are specific measures designed to evaluate the effectiveness and efficiency of an organization's operations.

Objectives, strategies and tactics exist exclusively at the executive level.

An e-business model is a method by which the organization sustains itself in the long term using information technology resources and principles.

________ can be learned from dividing net profits by total assets.

The Balanced Scorecard can be used by all types of businesses.

Important elements of value include all of the following except ________.

The Balanced Scorecard is based on three stakeholder perspectives.

The Balanced Scorecard provides several metrics for evaluating the customer perspective. What are these specific metrics?

Which of the following is not a viable competitive position for a firm within its given industry?

Growth in market share is the main way for e-commerce companies to evaluate long term performance.

Which of the following is true about business use of informational technology?