Exam 2: Strategic E-Marketing and Performance Metrics

The internal perspective of the Balanced Scorecard gives particular attention to ________.

Return on investment (ROI) is a popular metric used to measure performance regarding the financial perspective or the Balanced Scorecard.

Content sponsorship, direct selling, and social networking, occur at the ________ of the e-business model.

The four performance areas of the balanced scorecard include all of the following except ________.

From the customer's perspective, what are the value-added benefits of e-marketing?

What are the four perspectives of the Balanced Scorecard?

Business organizations may vary according to their e-business activities. What are the different levels of commitment to e-business available to these organizations?

In order to determine whether a business model is an appropriate fit for a given firm it is important to consider connected activities and price.

Which of the following processes is unlikely to be carried out at the activity level of e-business commitment?

Which of the following is a goal oriented focus of strategic planning?

Information technology always lowers costs to business stakeholders.

Which of the following is not one of the four appropriate rationales for choosing the objectives of a strategic plan?

Regarding customers and business partnerships, e-marketing is capable of improving the overall value propositions by ________.

All e-business models are internet business models.

Which of the following is not an activity which is likely to be practiced at the business process level of e-business commitment?

Corporate level business strategies that include information technology components, such as internet, digital databases, are known as ________.

Customer relationship management focuses only on retaining existing individual customers.

What are four types of justifications that a decision maker may cite to support or oppose an organizational or marketing campaign?