Question 1

The Internet has moved from a utility to a novelty.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following strategies have been implemented to deal with a mixed bandwith audience for a website?

Accepted Answer

A)  design for the slowest user 
B)  design for the fastest user 
C)  design fast and slow versions of the site 
D)  all of the above 
A)  design for the slowest user 
B)  design for the fastest user 
C)  design fast and slow versions of the site 
D)  all of the above D

Question 3

Streaming media causes fewer consumers to have access to online entertainment.

Accepted Answer

A) True 
 B)False  False

Question 4

Most online shoppers have either a price or quality orientation.

Accepted Answer

A) True 
 B)False

Question 5

DSL technology is a method for _____,

Accepted Answer

A)  transmitting wireless data 
B)  providing video on demand 
C)  transmitting data at high speed over phone lines 
D)  connecting high speed cable modems 
A)  transmitting wireless data 
B)  providing video on demand 
C)  transmitting data at high speed over phone lines 
D)  connecting high speed cable modems

Question 6

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, _____ percent of US consumers used the internet in 2012.

Accepted Answer

A)  50 
B)  60 
C)  88 
D)  90 
A)  50 
B)  60 
C)  88 
D)  90

Question 8

_____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

Accepted Answer

A)  Commerce 
B)  Barter 
C)  Exchange 
D)  Promotion 
A)  Commerce 
B)  Barter 
C)  Exchange 
D)  Promotion

Question 9

What is the main reason for which consumers do not use the Internet?

Accepted Answer

A)  social 
B)  political 
C)  technological 
D)  all of the above 
A)  social 
B)  political 
C)  technological 
D)  all of the above

Question 10

What are the main social/cultural trends that have impacted online exchange?

Accepted Answer

-Information Overload - the Internet has

Question 11

High bandwidth allows consumers to enjoy which of the following services?

Accepted Answer

A)  phone calls delivered over the Internet 
B)  delivery of music and movies over the Web 
C)  real-time virtual reality 
D)  all of the above 
A)  phone calls delivered over the Internet 
B)  delivery of music and movies over the Web 
C)  real-time virtual reality 
D)  all of the above

Question 12

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

Accepted Answer

A) True 
 B)False

Question 13

Strategies to deal with users with mixed bandwidths include all the following except _____.

Accepted Answer

A)  design for the slowest user 
B)  use text only Websites 
C)  design for the fastest user 
D)  create fast and slow versions of the website 
A)  design for the slowest user 
B)  use text only Websites 
C)  design for the fastest user 
D)  create fast and slow versions of the website

Question 14

According to the text, some research shows that online shoppers tend to be more _____ oriented than ______ oriented.

Accepted Answer

A)  time; experience 
B)  goal; experience 
C)  experience; time 
D)  experience; goal 
A)  time; experience 
B)  goal; experience 
C)  experience; time 
D)  experience; goal

Question 15

The "killer app" among all media is television.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following constitutes the cost of a consumer's resources for exchange?

Accepted Answer

A)  money 
B)  energy 
C)  time 
D)  all of the above 
A)  money 
B)  energy 
C)  time 
D)  all of the above

Question 17

The "killer app" for the global internet is e-mail.

Accepted Answer

A) True 
 B)False

Question 18

_____ is the idea that there is infinite information, but the demand for it is limited by human capacity.

Accepted Answer

A)  Attention economy 
B)  Bunkering 
C)  Time poverty 
D)  Multiple channel shopping 
A)  Attention economy 
B)  Bunkering 
C)  Time poverty 
D)  Multiple channel shopping

Question 19

Unfortunately, over half of online shopping carts are abandoned.

Accepted Answer

A) True 
 B)False

Question 20

Consumers apply psychic resources when web pages are difficult to comprehend.

Accepted Answer

A) True 
 B)False

The Internet has moved from a utility to a novelty.

Which of the following strategies have been implemented to deal with a mixed bandwith audience for a website?

Streaming media causes fewer consumers to have access to online entertainment.

Most online shoppers have either a price or quality orientation.

DSL technology is a method for _____,

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

According to the text, _____ percent of US consumers used the internet in 2012.

_____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

What is the main reason for which consumers do not use the Internet?

What are the main social/cultural trends that have impacted online exchange?

High bandwidth allows consumers to enjoy which of the following services?

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

Strategies to deal with users with mixed bandwidths include all the following except _____.

According to the text, some research shows that online shoppers tend to be more _ oriented than __ oriented.

The "killer app" among all media is television.

Which of the following constitutes the cost of a consumer's resources for exchange?

The "killer app" for the global internet is e-mail.

_____ is the idea that there is infinite information, but the demand for it is limited by human capacity.

Unfortunately, over half of online shopping carts are abandoned.

Consumers apply psychic resources when web pages are difficult to comprehend.

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 30

Ethical and Legal Issues

E-Marketing Research

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

Exam 7: Consumer Behavior Online

The Internet has moved from a utility to a novelty.

Which of the following strategies have been implemented to deal with a mixed bandwith audience for a website?

Streaming media causes fewer consumers to have access to online entertainment.

Most online shoppers have either a price or quality orientation.

DSL technology is a method for _____,

Many consumer behavior principles that describe offline buying behavior do not apply to online marketing.

According to the text, _____ percent of US consumers used the internet in 2012.

_____ is a basic marketing concept that refers to the act of obtaining a valued object from someone by offering something in return.

What is the main reason for which consumers do not use the Internet?

What are the main social/cultural trends that have impacted online exchange?

High bandwidth allows consumers to enjoy which of the following services?

In order for e-marketers to create effective marketing strategies it is important to understand only what motivates consumers to buy in the short run.

Strategies to deal with users with mixed bandwidths include all the following except _____.

According to the text, some research shows that online shoppers tend to be more _____ oriented than ______ oriented.

The "killer app" among all media is television.

Which of the following constitutes the cost of a consumer's resources for exchange?

The "killer app" for the global internet is e-mail.

_____ is the idea that there is infinite information, but the demand for it is limited by human capacity.

Unfortunately, over half of online shopping carts are abandoned.

Consumers apply psychic resources when web pages are difficult to comprehend.

Past, Present, and Future

Strategic E-Marketing and Performance Metrics

The E-Marketing Plan

Global E-Marketing 30

Ethical and Legal Issues

E-Marketing Research

Segmentation, Targeting, Differentiation, and Positioning Strategies

Product: the Online Offer

Price: the Online Value

The Internet for Distribution

E-Marketing Communication: Owned Media

E-Marketing Communication: Paid Media

E-Marketing Communication: Earned Media

Customer Relationship Management

Filters

According to the text, some research shows that online shoppers tend to be more _ oriented than __ oriented.