Exam 3: The E-Marketing Plan　

What are some of the intangible benefits of e-marketing strategies and how can financial figures be tied to these benefits?

The "paper plan" is a quick method used by entrepreneurs to communicate their ideas to clients, partners, or investors.

The two most common types of e-marketing plans are known as the venture capital e-marketing plan and the ________.

What is meant by a "napkin plan"?

Firms consider monies saved through internet efficiencies ________.

The ________ is a blueprint, or roadmap, that links the firm's e-business strategy (e-business models) with technology-driven marketing strategies and details for implementation through marketing management.

In order to decide how online prices will compare to offline equivalents, marketers must consider ________.

In the fifth step of the e-marketing planning process ________ tactics are especially important to e-marketers because information technologies are especially adept at automating these processes.

The "binder plan" tends to more preferred than the "napkin plan" when presenting an idea to solicit funding from investors.

A graphical tool known as a(n) ________ can help marketers better understand the implementation requirements for their plans.

A(n) ________ is used to identify target markets.

Formulating an objective should take into consideration all of the following elements except _________.

The equivalent of the napkin plan used by a large company is known as the _________.

A well composed business plan should contain enough data and logic to prove that ________.

Tier 2 strategies involve segmentation, targeting, differentiation, and positioning.

Once the e-marketing plan is implemented, its success depends on ________.

The three key environmental factors that affect e-marketing are legal, market-related, and technological.

What are some of the typical objectives of e-marketing plans?

Venture capitalists are generally not concerned with exit plans, such as taking the company public.