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As Consumers Become More Demanding, the Internet Is a Good

Question 24

Multiple Choice

As consumers become more demanding, the internet is a good way to deliver customer value because ________.


A) most products on the internet are less expensive than on other marketing channels
B) broadband allows marketers to put more cookies on computers
C) marketers can send digital coupons to millions of customers instantly
D) customers gain ability to create, share, and access information and entertainment at will

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