Question 1

Mention the factors affecting the size of the trade area.

Accepted Answer

The actual boundaries of a trade area ar

Question 2

A store that is easy for potential customers to see has high

Accepted Answer

A)  compatibility. 
B)  accessibility. 
C)  store congestion. 
D)  cumulative attraction. 
E)  visibility. 
A)  compatibility. 
B)  accessibility. 
C)  store congestion. 
D)  cumulative attraction. 
E)  visibility.

Question 3

Which of the following site characteristics refers to the customer's ability to exit the highway and enter the parking lot safely?

Accepted Answer

A)  Restrictions and cost 
B)  Natural barriers 
C)  Parking 
D)  Adjacent tenants 
E)  Traffic flow and accessibility 
A)  Restrictions and cost 
B)  Natural barriers 
C)  Parking 
D)  Adjacent tenants 
E)  Traffic flow and accessibility

Question 4

What is the drawback of using data from the U.S. Census Bureau?

Accepted Answer

A)  The information in the Census is only for metropolitan areas. 
B)  The information included is gathered only once every 10 years. 
C)  It is expensive to purchase and retailers usually find other means for the information. 
D)  The Census provides only numbers of people in an area, not specifics like household income, level of education, etc. 
E)  The information provided requires interpretation by analysts. 
A)  The information in the Census is only for metropolitan areas. 
B)  The information included is gathered only once every 10 years. 
C)  It is expensive to purchase and retailers usually find other means for the information. 
D)  The Census provides only numbers of people in an area, not specifics like household income, level of education, etc. 
E)  The information provided requires interpretation by analysts.

Question 5

At the Mall of America, all of the children's specialty stores are on the ground floor and are near the Rainforest Café, which also targets adults with children. This would be an example of the principle of

Accepted Answer

A)  multiple risk. 
B)  analog approach. 
C)  cumulative attraction. 
D)  consumer spotting. 
E)  diminishing adjacent. 
A)  multiple risk. 
B)  analog approach. 
C)  cumulative attraction. 
D)  consumer spotting. 
E)  diminishing adjacent.

Question 6

A retailer that is hard to get to, even if the customer can see it, has low

Accepted Answer

A)  compatibility. 
B)  accessibility. 
C)  visibility. 
D)  cumulative attraction. 
E)  availability. 
A)  compatibility. 
B)  accessibility. 
C)  visibility. 
D)  cumulative attraction. 
E)  availability.

Question 7

A shopping center landlord who has the agreement to increase the rent by a fixed amount over a specified period of time has negotiated a

Accepted Answer

A)  fixed-rate lease. 
B)  graduated lease. 
C)  maintenance-increase-recoupment lease. 
D)  sliding scale lease. 
E)  percentage increase lease. 
A)  fixed-rate lease. 
B)  graduated lease. 
C)  maintenance-increase-recoupment lease. 
D)  sliding scale lease. 
E)  percentage increase lease.

Question 8

________ is the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location.

Accepted Answer

A)  Customer spotting 
B)  Buying power tracking 
C)  The analog approach 
D)  Customer clustering 
E)  Pirating 
A)  Customer spotting 
B)  Buying power tracking 
C)  The analog approach 
D)  Customer clustering 
E)  Pirating

Question 9

Locations in a shopping center affect both sales and occupancy costs. Which of the following statements is not True in describing the relationships?

Accepted Answer

A)  The more expensive locations are closest to the supermarket in a strip shopping center. 
B)  Shops, like a flower shop, that attract impulse buyers should be close to the supermarket in a strip shopping center. 
C)  A destination store, like a shoe repair store, should be located close to the supermarket in a strip shopping center. 
D)  Stores that cater to consumers engaging in comparison shopping are benefited from being located in more expensive locations near the department store anchors. 
E)  A retailer such as Foot Locker need not be in the most expensive location because customers are in the market for this type of product before they even go shopping. 
A)  The more expensive locations are closest to the supermarket in a strip shopping center. 
B)  Shops, like a flower shop, that attract impulse buyers should be close to the supermarket in a strip shopping center. 
C)  A destination store, like a shoe repair store, should be located close to the supermarket in a strip shopping center. 
D)  Stores that cater to consumers engaging in comparison shopping are benefited from being located in more expensive locations near the department store anchors. 
E)  A retailer such as Foot Locker need not be in the most expensive location because customers are in the market for this type of product before they even go shopping.

Question 10

When Benjamin purchased a camera at Best Buy, the cashier asked him for his home zip code. Which of the following approaches was Best Buy using to identify the trade area for the store?

Accepted Answer

A)  Customer clustering 
B)  Residential research 
C)  Financial demographics 
D)  Geographic research 
E)  Customer spotting 
A)  Customer clustering 
B)  Residential research 
C)  Financial demographics 
D)  Geographic research 
E)  Customer spotting

Question 11

A food court in a mall is an example of a(n)

Accepted Answer

A)  multiple risk. 
B)  analog approach. 
C)  cumulative attraction. 
D)  consumer spotting. 
E)  diminishing adjacent. 
A)  multiple risk. 
B)  analog approach. 
C)  cumulative attraction. 
D)  consumer spotting. 
E)  diminishing adjacent.

Question 12

Which of the following refers to a town removed from larger U.S. cities, often by up to 100 miles?

Accepted Answer

A)  Micropolitan statistical area 
B)  Competitive statistical area 
C)  Statistical demographic area 
D)  Metropolitan statistical area 
E)  Trade area 
A)  Micropolitan statistical area 
B)  Competitive statistical area 
C)  Statistical demographic area 
D)  Metropolitan statistical area 
E)  Trade area

Question 13

Fishing enthusiasts come for miles to shop at Shabby Bill's, a shack that sells limited tackle and bait on the North Carolina Outer Banks. Bill attracts this crowd because of his expertise in the Outer Banks and local folklore. The Outer Banks would be considered Shabby Bill's'

Accepted Answer

A)  site location. 
B)  demographically similar area. 
C)  target market. 
D)  metropolitan complex. 
E)  trade area. 
A)  site location. 
B)  demographically similar area. 
C)  target market. 
D)  metropolitan complex. 
E)  trade area.

Question 14

Which best describes the analog method and regression analysis?

Accepted Answer

A)  Approaches for using information about the trade area to estimate the potential sales for a store at the location 
B)  Analyses based on the premise that "birds of a feather flock together" 
C)  Two ways of analyzing the best lease options 
D)  Methods that compare the potential of cannibalization 
E)  Models that compare sustainable competitive advantages of one retailer to another 
A)  Approaches for using information about the trade area to estimate the potential sales for a store at the location 
B)  Analyses based on the premise that "birds of a feather flock together" 
C)  Two ways of analyzing the best lease options 
D)  Methods that compare the potential of cannibalization 
E)  Models that compare sustainable competitive advantages of one retailer to another

Question 15

In terms of trade areas, the owner of Bubba's Bar and Grille defines his ________ as the geographic area in which 70 percent of his customers live.

Accepted Answer

A)  primary trading area 
B)  fundamental market 
C)  geographic market 
D)  secondary trading area 
E)  tertiary trading area 
A)  primary trading area 
B)  fundamental market 
C)  geographic market 
D)  secondary trading area 
E)  tertiary trading area

Question 16

The secondary trading area is the geographic area from which the shopping center or store site derives 50 to 70 percent of its customers.

Accepted Answer

A) True 
 B)False

Question 17

What are two main issues to consider when negotiating a store's lease?

Accepted Answer

The two main issues to consider when neg

Question 18

Where can retailers obtain information about the nature of consumers in a trade area?

Accepted Answer

Two widely used sources of information a

Question 19

Which of the following principles explains the success of a shopping center whose tenants include Kohl's, Walmart, and Dick's Sporting Goods?

Accepted Answer

A)  Multiple risk 
B)  Analog approach 
C)  Cumulative attraction 
D)  Consumer spotting 
E)  Diminishing adjacent 
A)  Multiple risk 
B)  Analog approach 
C)  Cumulative attraction 
D)  Consumer spotting 
E)  Diminishing adjacent

Question 20

Which of the following is typically the step after conducting a competitive analysis during site selection?

Accepted Answer

A)  Define present trade area. 
B)  Analyze trade area characteristics. 
C)  Conduct a situational analysis. 
D)  Match characteristics of present trade area with potential sites. 
A)  Define present trade area. 
B)  Analyze trade area characteristics. 
C)  Conduct a situational analysis. 
D)  Match characteristics of present trade area with potential sites.

Mention the factors affecting the size of the trade area.

A store that is easy for potential customers to see has high

Which of the following site characteristics refers to the customer's ability to exit the highway and enter the parking lot safely?

What is the drawback of using data from the U.S. Census Bureau?

At the Mall of America, all of the children's specialty stores are on the ground floor and are near the Rainforest Café, which also targets adults with children. This would be an example of the principle of

A retailer that is hard to get to, even if the customer can see it, has low

A shopping center landlord who has the agreement to increase the rent by a fixed amount over a specified period of time has negotiated a

________ is the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location.

Locations in a shopping center affect both sales and occupancy costs. Which of the following statements is not True in describing the relationships?

When Benjamin purchased a camera at Best Buy, the cashier asked him for his home zip code. Which of the following approaches was Best Buy using to identify the trade area for the store?

A food court in a mall is an example of a(n)

Which of the following refers to a town removed from larger U.S. cities, often by up to 100 miles?

Fishing enthusiasts come for miles to shop at Shabby Bill's, a shack that sells limited tackle and bait on the North Carolina Outer Banks. Bill attracts this crowd because of his expertise in the Outer Banks and local folklore. The Outer Banks would be considered Shabby Bill's'

Which best describes the analog method and regression analysis?

In terms of trade areas, the owner of Bubba's Bar and Grille defines his ________ as the geographic area in which 70 percent of his customers live.

The secondary trading area is the geographic area from which the shopping center or store site derives 50 to 70 percent of its customers.

What are two main issues to consider when negotiating a store's lease?

Where can retailers obtain information about the nature of consumers in a trade area?

Which of the following principles explains the success of a shopping center whose tenants include Kohl's, Walmart, and Dick's Sporting Goods?

Which of the following is typically the step after conducting a competitive analysis during site selection?

Introduction to the World of Retailing

Types of Retailers

Multichannel and Omnichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Human Resources and Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters

Exam 8: Retail Site Location

Mention the factors affecting the size of the trade area.

A store that is easy for potential customers to see has high

Which of the following site characteristics refers to the customer's ability to exit the highway and enter the parking lot safely?

What is the drawback of using data from the U.S. Census Bureau?

At the Mall of America, all of the children's specialty stores are on the ground floor and are near the Rainforest Café, which also targets adults with children. This would be an example of the principle of

A retailer that is hard to get to, even if the customer can see it, has low

A shopping center landlord who has the agreement to increase the rent by a fixed amount over a specified period of time has negotiated a

________ is the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location.

Locations in a shopping center affect both sales and occupancy costs. Which of the following statements is not True in describing the relationships?

When Benjamin purchased a camera at Best Buy, the cashier asked him for his home zip code. Which of the following approaches was Best Buy using to identify the trade area for the store?

A food court in a mall is an example of a(n)

Which of the following refers to a town removed from larger U.S. cities, often by up to 100 miles?

Fishing enthusiasts come for miles to shop at Shabby Bill's, a shack that sells limited tackle and bait on the North Carolina Outer Banks. Bill attracts this crowd because of his expertise in the Outer Banks and local folklore. The Outer Banks would be considered Shabby Bill's'

Which best describes the analog method and regression analysis?

In terms of trade areas, the owner of Bubba's Bar and Grille defines his ________ as the geographic area in which 70 percent of his customers live.

The secondary trading area is the geographic area from which the shopping center or store site derives 50 to 70 percent of its customers.

What are two main issues to consider when negotiating a store's lease?

Where can retailers obtain information about the nature of consumers in a trade area?

Which of the following principles explains the success of a shopping center whose tenants include Kohl's, Walmart, and Dick's Sporting Goods?

Which of the following is typically the step after conducting a competitive analysis during site selection?

Introduction to the World of Retailing

Types of Retailers

Multichannel and Omnichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Human Resources and Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters