Exam 8: Retail Site Location
Exam 1: Introduction to the World of Retailing88 Questions
Exam 2: Types of Retailers82 Questions
Exam 3: Multichannel and Omnichannel Retailing57 Questions
Exam 4: Customer Buying Behavior124 Questions
Exam 5: Retail Market Strategy124 Questions
Exam 6: Financial Strategy87 Questions
Exam 7: Retail Locations85 Questions
Exam 8: Retail Site Location88 Questions
Exam 9: Information Systems and Supply Chain Management83 Questions
Exam 10: Customer Relationship Management80 Questions
Exam 11: Managing the Merchandise Planning Process92 Questions
Exam 12: Buying Merchandise84 Questions
Exam 13: Retail Pricing87 Questions
Exam 14: Retail Communication Mix75 Questions
Exam 15: Human Resources and Managing the Store87 Questions
Exam 16: Store Layout, Design, and Visual Merchandising90 Questions
Exam 17: Customer Service85 Questions
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In the United States, retailers often focus their analysis on a ________ because consumers tend to shop within this area.
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(Multiple Choice)
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Correct Answer:
D
Conducting a competitive analysis is typically the first step in the selection of a site.
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(True/False)
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Correct Answer:
True
With regression analysis used in location analysis, predictor variables are selected. Which of the following predictor variables would be more useful for a retailer who is contemplating opening a day care center than for a retailer of used books?
Free
(Multiple Choice)
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Correct Answer:
A
A contiguous geographic area that accounts for the majority of a store's sales and customers is called a
(Multiple Choice)
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Which of the following is not a factor affecting the size of the trade area?
(Multiple Choice)
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The ________ of a site is the ease with which customers can get into and out of the site.
(Multiple Choice)
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The Village Green, a women's clothing store, took a map of the city and the checks written by its customers during the last quarter. The store's owner then marked the address of each customer on the map with a map pin. By looking at where the pins clustered on the map, she could determine her trade area. She was engaged in
(Multiple Choice)
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Demarkus finally received financial backing from his wealthy aunt in order to open a pawn shop. He contacted the landlord of a nearby shopping center since he had his eye on a vacant storefront. To his surprise, his request for a lease was denied. What most likely prevented the landlord from leasing to Demarkus?
(Multiple Choice)
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Most franchise agreements grant franchisees an exclusive territory to protect them from another franchisee cannibalizing their sales.
(True/False)
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What is the advantage of having your adjacent tenant as a complementary retailer?
(Multiple Choice)
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A city of 50,000 or more inhabitants, or an urbanized area of at least 50,000 inhabitants, with adjacent communities having a high degree of economic and social integration with the core community is called a
(Multiple Choice)
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Schnuck's Grocery Store is located in St. Louis, Missouri. The owner has taken a map and has drawn three different sized shapes around the store's location. Those people that are located in only the largest shape, which is beyond a 15-minute drive radius of the store. are in what's referred to as the store's
(Multiple Choice)
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A(n) ________ prohibits the landlord from leasing to retailers that sell competing products.
(Multiple Choice)
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What are the characteristics of a site that affect store sales and thus are considered in selecting a site?
(Essay)
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Why is traffic count particularly important for convenience stores?
(Multiple Choice)
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Which of the following statements is True about the Spending Potential Index?
(Multiple Choice)
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The grouped location approach is based on the principle of ________, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.
(Multiple Choice)
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Connections to major highways, pedestrian traffic flow, and availability of mass transit are examples of
(Multiple Choice)
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