Question 1

Which of the following is typically the last step in site selection?

Accepted Answer

A)  Define present trade area. 
B)  Analyze trade area characteristics. 
C)  Conduct a situational analysis. 
D)  Match characteristics of present trade area with potential sites. 
A)  Define present trade area. 
B)  Analyze trade area characteristics. 
C)  Conduct a situational analysis. 
D)  Match characteristics of present trade area with potential sites.

Question 2

Which of the following is not a destination store?

Accepted Answer

A)  Bath & Body Works 
B)  IKEA 
C)  AMC Movie Theaters 
D)  The Home Depot 
E)  Kroger grocery store 
A)  Bath & Body Works 
B)  IKEA 
C)  AMC Movie Theaters 
D)  The Home Depot 
E)  Kroger grocery store

Question 3

The best way to define the three trade zones is based on distance rather than driving time.

Accepted Answer

A) True 
 B)False

Question 4

The ________ is the number of vehicles and pedestrians that pass by the site.

Accepted Answer

A)  traffic wave 
B)  traffic flow 
C)  traffic count 
D)  traffic stimulator 
E)  traffic accessibility 
A)  traffic wave 
B)  traffic flow 
C)  traffic count 
D)  traffic stimulator 
E)  traffic accessibility

Question 5

Which of the following examples would customers least likely consider a destination store?

Accepted Answer

A)  A shoe store that will dye shoes to match dresses 
B)  The drug store with the lowest priced pharmaceuticals 
C)  The home improvement store 
D)  A health and organic product store 
E)  A gas station also selling milk and eggs 
A)  A shoe store that will dye shoes to match dresses 
B)  The drug store with the lowest priced pharmaceuticals 
C)  The home improvement store 
D)  A health and organic product store 
E)  A gas station also selling milk and eggs

Question 6

Which of the following statements is not True when describing adjacent tenants?

Accepted Answer

A)  Complementary, adjacent retailers have the potential to build traffic. 
B)  Competing adjacent retailers have the potential to build traffic. 
C)  Complementary retailers target different market segments and have a similar merchandise offering. 
D)  The principle of cumulative attraction states a cluster of similar and complementary retailing activities have greater drawing power than isolated stores. 
E)  Adjacent tenants cause congestion, which drives customers away. 
A)  Complementary, adjacent retailers have the potential to build traffic. 
B)  Competing adjacent retailers have the potential to build traffic. 
C)  Complementary retailers target different market segments and have a similar merchandise offering. 
D)  The principle of cumulative attraction states a cluster of similar and complementary retailing activities have greater drawing power than isolated stores. 
E)  Adjacent tenants cause congestion, which drives customers away.

Question 7

Describe what customer spotting is, its purpose, and the three approaches for obtaining information by means of customer spotting.

Accepted Answer

Customer spotting is the process of loca

Question 8

Which of the following statements does not describe the appropriate use of different approaches for site selection?

Accepted Answer

A)  Large retailers often use the Huff Gravity Model to estimate potential sales for a store site before site selection. 
B)  Regression analysis can consider the effects of wide range of factors affecting sales in stores. 
C)  The regression analysis is appropriate for small chains to find the best location. 
D)  Using the analog approach, the retailer describes the site and trade area characteristics for its most successful stores and attempts to find a site with similar characteristics. 
E)  The analog approach is not recommended for large chain stores like Walmart. 
A)  Large retailers often use the Huff Gravity Model to estimate potential sales for a store site before site selection. 
B)  Regression analysis can consider the effects of wide range of factors affecting sales in stores. 
C)  The regression analysis is appropriate for small chains to find the best location. 
D)  Using the analog approach, the retailer describes the site and trade area characteristics for its most successful stores and attempts to find a site with similar characteristics. 
E)  The analog approach is not recommended for large chain stores like Walmart.

Question 9

Traffic count is less important for

Accepted Answer

A)  convenience stores. 
B)  destination retailers. 
C)  grocery stores. 
D)  car washes. 
E)  specialty retailers. 
A)  convenience stores. 
B)  destination retailers. 
C)  grocery stores. 
D)  car washes. 
E)  specialty retailers.

Question 10

Identify and describe the two different approaches used to estimate the potential sales for a store site.

Accepted Answer

1) Regression Analysis: based on the pre

Question 11

Which of the following can be used to determine how many people are in a trade area and where they live?

Accepted Answer

A)  Customer spotting 
B)  Demographic USA's Buying Power Index 
C)  Analog approach 
D)  Customer clustering 
E)  Centralization 
A)  Customer spotting 
B)  Demographic USA's Buying Power Index 
C)  Analog approach 
D)  Customer clustering 
E)  Centralization

Question 12

A food court is an example of utilizing the principle of cumulative attraction.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following retailers would be the most dependent on traffic counts?

Accepted Answer

A)  7-Eleven 
B)  Macy's 
C)  Bed, Bath and Beyond 
D)  Old Navy 
E)  Bill's Wash-n-Fold 
A)  7-Eleven 
B)  Macy's 
C)  Bed, Bath and Beyond 
D)  Old Navy 
E)  Bill's Wash-n-Fold

Question 14

When using the analog approach, the retailer finds a site and then describes the desired trade area characteristics.

Accepted Answer

A) True 
 B)False

Question 15

A(n) ________ limits the shopping center management from leasing to certain kinds of tenants.

Accepted Answer

A)  fixed-rate clause 
B)  cotenancy clause 
C)  exclusive-use clause 
D)  common area maintenance clause 
E)  prohibited-use clause 
A)  fixed-rate clause 
B)  cotenancy clause 
C)  exclusive-use clause 
D)  common area maintenance clause 
E)  prohibited-use clause

Question 16

Accessibility is lesser for sites located near major highways, on uncongested highways, and at streets with traffic lights and lanes that enable turns into the site.

Accepted Answer

A) True 
 B)False

Question 17

Store locations in a mall that are located next to one another are ________ stores.

Accepted Answer

A)  adjacent 
B)  congestion 
C)  parasite 
D)  region 
E)  tertiary 
A)  adjacent 
B)  congestion 
C)  parasite 
D)  region 
E)  tertiary

Question 18

A metropolitan statistical area (MSA) is a core urban area containing a population of more than 50,000 inhabitants.

Accepted Answer

A) True 
 B)False

Question 19

Retailers try to locate their stores close to other retailers that appeal to similar target markets. Which of the following statements is not True in explaining how and why retailers do this?

Accepted Answer

A)  Customers want to shop where they will find a good assortment of merchandise. 
B)  Retailers consider complementary retailers in location selections. 
C)  Retailers must avoid locating close to other retailers that compete directly. 
D)  Retailers such as the Build-a-Bear Workshop selling stuffed animal toys and the Disney Store try to have locations close to each other. 
E)  The principle of cumulative attraction states that a cluster of similar and complementary retailing activities have greater drawing power than isolated stores that engage in the same retailing activities. 
A)  Customers want to shop where they will find a good assortment of merchandise. 
B)  Retailers consider complementary retailers in location selections. 
C)  Retailers must avoid locating close to other retailers that compete directly. 
D)  Retailers such as the Build-a-Bear Workshop selling stuffed animal toys and the Disney Store try to have locations close to each other. 
E)  The principle of cumulative attraction states that a cluster of similar and complementary retailing activities have greater drawing power than isolated stores that engage in the same retailing activities.

Question 20

The key feature of ________ data is that they are identified with a coordinate system (latitude and longitude) that references a particular place on Earth.

Accepted Answer

A)  geographical information system (GIS) 
B)  projection map (PM) 
C)  trade area topographical map (TATM) 
D)  retail information system (RIF) 
E)  PRIZM system 
A)  geographical information system (GIS) 
B)  projection map (PM) 
C)  trade area topographical map (TATM) 
D)  retail information system (RIF) 
E)  PRIZM system

Which of the following is typically the last step in site selection?

Which of the following is not a destination store?

The best way to define the three trade zones is based on distance rather than driving time.

The ________ is the number of vehicles and pedestrians that pass by the site.

Which of the following examples would customers least likely consider a destination store?

Which of the following statements is not True when describing adjacent tenants?

Describe what customer spotting is, its purpose, and the three approaches for obtaining information by means of customer spotting.

Which of the following statements does not describe the appropriate use of different approaches for site selection?

Traffic count is less important for

Identify and describe the two different approaches used to estimate the potential sales for a store site.

Which of the following can be used to determine how many people are in a trade area and where they live?

A food court is an example of utilizing the principle of cumulative attraction.

Which of the following retailers would be the most dependent on traffic counts?

When using the analog approach, the retailer finds a site and then describes the desired trade area characteristics.

A(n) ________ limits the shopping center management from leasing to certain kinds of tenants.

Accessibility is lesser for sites located near major highways, on uncongested highways, and at streets with traffic lights and lanes that enable turns into the site.

Store locations in a mall that are located next to one another are ________ stores.

A metropolitan statistical area (MSA) is a core urban area containing a population of more than 50,000 inhabitants.

Retailers try to locate their stores close to other retailers that appeal to similar target markets. Which of the following statements is not True in explaining how and why retailers do this?

The key feature of ________ data is that they are identified with a coordinate system (latitude and longitude) that references a particular place on Earth.

Introduction to the World of Retailing

Types of Retailers

Multichannel and Omnichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Human Resources and Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters

Exam 8: Retail Site Location

Which of the following is typically the last step in site selection?

Which of the following is not a destination store?

The best way to define the three trade zones is based on distance rather than driving time.

The ________ is the number of vehicles and pedestrians that pass by the site.

Which of the following examples would customers least likely consider a destination store?

Which of the following statements is not True when describing adjacent tenants?

Describe what customer spotting is, its purpose, and the three approaches for obtaining information by means of customer spotting.

Which of the following statements does not describe the appropriate use of different approaches for site selection?

Traffic count is less important for

Identify and describe the two different approaches used to estimate the potential sales for a store site.

Which of the following can be used to determine how many people are in a trade area and where they live?

A food court is an example of utilizing the principle of cumulative attraction.

Which of the following retailers would be the most dependent on traffic counts?

When using the analog approach, the retailer finds a site and then describes the desired trade area characteristics.

A(n) ________ limits the shopping center management from leasing to certain kinds of tenants.

Accessibility is lesser for sites located near major highways, on uncongested highways, and at streets with traffic lights and lanes that enable turns into the site.

Store locations in a mall that are located next to one another are ________ stores.

A metropolitan statistical area (MSA) is a core urban area containing a population of more than 50,000 inhabitants.

Retailers try to locate their stores close to other retailers that appeal to similar target markets. Which of the following statements is not True in explaining how and why retailers do this?

The key feature of ________ data is that they are identified with a coordinate system (latitude and longitude) that references a particular place on Earth.

Introduction to the World of Retailing

Types of Retailers

Multichannel and Omnichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Human Resources and Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters