Question 1

What can an online retailer site do to increase personalization?

Accepted Answer

A)  Offer live chats. 
B)  Offer expanded merchandise assortments. 
C)  Offer free shipping. 
D)  Offer order online pick up in store. 
E)  Offer unlimited time on returns. 
A)  Offer live chats. 
B)  Offer expanded merchandise assortments. 
C)  Offer free shipping. 
D)  Offer order online pick up in store. 
E)  Offer unlimited time on returns. A

Question 2

Describe the direct selling channel along with pros and cons of the direct selling model.

Accepted Answer

Direct selling is a retail channel in which salespeople interact with customers face-to-face in a convenient location, either at the customer's home or at work. Direct salespeople demonstrate merchandise benefits and/or explain a service, take an order, and deliver the merchandise. Direct selling is a highly interactive retail channel in which considerable information is conveyed to customers through face-to-face discussions and demonstrations. Direct selling is highly personal; however, it is also an expensive type of retailing.

Question 3

Retailers can reduce showrooming by

Accepted Answer

A)  designing programs to sell merchandise to other distributors rather than end-users. 
B)  using a single channel to promote products. 
C)  offering limited assortments on their websites. 
D)  promoting private-label merchandise that can be purchased only from the retailer. 
E)  recruiting people to become distributors in their network. 
A)  designing programs to sell merchandise to other distributors rather than end-users. 
B)  using a single channel to promote products. 
C)  offering limited assortments on their websites. 
D)  promoting private-label merchandise that can be purchased only from the retailer. 
E)  recruiting people to become distributors in their network. D

Question 4

Internet retailers offer ________, where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

Accepted Answer

A)  live chats 
B)  cookies 
C)  showrooming 
D)  contact scraping 
E)  intranet portals 
A)  live chats 
B)  cookies 
C)  showrooming 
D)  contact scraping 
E)  intranet portals

Question 5

Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys some Tylenol, and uses it. Which of the following benefits offered by stores can be seen in the given example?

Accepted Answer

A)  Risk reduction 
B)  Immediate gratification 
C)  Personal service 
D)  Entertainment and Social experience 
E)  Browsing 
A)  Risk reduction 
B)  Immediate gratification 
C)  Personal service 
D)  Entertainment and Social experience 
E)  Browsing

Question 6

Which of the following strategies can a retailer utilize to attract shoppers to its website?

Accepted Answer

A)  Persuade investors with positive sales forecasts. 
B)  Encourage vendors to deliver the assortments. 
C)  Focus on bankruptcy proceedings to create a trustworthy image. 
D)  Print the website address on signage, bags, and in advertising. 
E)  Prime its sales associates to use its website. 
A)  Persuade investors with positive sales forecasts. 
B)  Encourage vendors to deliver the assortments. 
C)  Focus on bankruptcy proceedings to create a trustworthy image. 
D)  Print the website address on signage, bags, and in advertising. 
E)  Prime its sales associates to use its website.

Question 7

________ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

Accepted Answer

A)  Channel expansion 
B)  Channel integration 
C)  Channel migration 
D)  Omniretailing 
E)  Automated retailing 
A)  Channel expansion 
B)  Channel integration 
C)  Channel migration 
D)  Omniretailing 
E)  Automated retailing

Question 8

A multichannel retailer is one that

Accepted Answer

A)  is a combination of single-channel retailers. 
B)  channels all assortments through stores. 
C)  works with other retailers who are in the channel. 
D)  sells merchandise or services through more than one channel. 
E)  buys merchandise from multiple channels to sell in the stores. 
A)  is a combination of single-channel retailers. 
B)  channels all assortments through stores. 
C)  works with other retailers who are in the channel. 
D)  sells merchandise or services through more than one channel. 
E)  buys merchandise from multiple channels to sell in the stores.

Question 9

How does the Internet help customers evaluate merchandise when making buying decisions?

Accepted Answer

An important service offered by retailer

Question 10

How is m-commerce different than e-commerce?

Accepted Answer

A)  main retailing versus event retailing 
B)  a planned purchase versus an impulse purchase 
C)  researching products online prior to purchasing versus an impulse purchase online 
D)  an interchange of goods on a large scale versus on a small scale 
E)  accessing the Internet using a tablet or smartphone versus a computer 
A)  main retailing versus event retailing 
B)  a planned purchase versus an impulse purchase 
C)  researching products online prior to purchasing versus an impulse purchase online 
D)  an interchange of goods on a large scale versus on a small scale 
E)  accessing the Internet using a tablet or smartphone versus a computer

Question 11

Catherine wanted to purchase a digital camera. Hence, she visited an online retailer's website to learn more about the different features and capabilities of the device. Catherine went to a big-box store to make other purchases. She sees the camera there and purchases it. Which of the following terms describes Catherine's actions?

Accepted Answer

A)  Channel migration 
B)  Channel expansion 
C)  E-tailing 
D)  Phishing 
E)  Automated retailing 
A)  Channel migration 
B)  Channel expansion 
C)  E-tailing 
D)  Phishing 
E)  Automated retailing

Question 12

The highest percentage of retail sales is through what channel?

Accepted Answer

A)  Internet 
B)  Stores 
C)  Catalog 
D)  Mobile 
E)  Social media 
A)  Internet 
B)  Stores 
C)  Catalog 
D)  Mobile 
E)  Social media

Question 13

________ involves selling the same products at the same prices through the same distribution system for all channels.

Accepted Answer

A)  Channel migration 
B)  Showrooming 
C)  Automated retailing 
D)  Integration 
E)  Personalization 
A)  Channel migration 
B)  Showrooming 
C)  Automated retailing 
D)  Integration 
E)  Personalization

Question 14

Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because

Accepted Answer

A)  various channels demand various skills and unique resources. 
B)  they do not have intermediaries for supplying products. 
C)  they generally offer limited assortments in their channels. 
D)  multichannel retailing often results in a pyramid scheme. 
E)  merchandise is offered at the same price across channels. 
A)  various channels demand various skills and unique resources. 
B)  they do not have intermediaries for supplying products. 
C)  they generally offer limited assortments in their channels. 
D)  multichannel retailing often results in a pyramid scheme. 
E)  merchandise is offered at the same price across channels.

Question 15

Which of the following strategies aids in reducing channel migration?

Accepted Answer

A)  Offer uniquely relevant information to customers. 
B)  Persuade suppliers to increase their sales forecasts. 
C)  Encourage vendors to deliver complete assortments. 
D)  Increase efficiencies of supply chain management. 
E)  None of these 
A)  Offer uniquely relevant information to customers. 
B)  Persuade suppliers to increase their sales forecasts. 
C)  Encourage vendors to deliver complete assortments. 
D)  Increase efficiencies of supply chain management. 
E)  None of these

Question 16

Avon, a cosmetics company, primarily uses which form of retailing?

Accepted Answer

A)  expanded 
B)  direct selling 
C)  omnichannel 
D)  automated 
E)  showrooming 
A)  expanded 
B)  direct selling 
C)  omnichannel 
D)  automated 
E)  showrooming

Question 17

Retailers can use multiple channels synergistically by

Accepted Answer

A)  using one channel to promote the others. 
B)  providing similar assortments across channels. 
C)  providing a limited amount of information to customers. 
D)  concentrating only on catalogs for product promotions. 
E)  reducing prices for products in all channels. 
A)  using one channel to promote the others. 
B)  providing similar assortments across channels. 
C)  providing a limited amount of information to customers. 
D)  concentrating only on catalogs for product promotions. 
E)  reducing prices for products in all channels.

Question 18

Which of the following statements about Internet retailing is True?

Accepted Answer

A)  Internet retailing gives customers an opportunity to use all five senses. 
B)  Customers can have more personalized information on products. 
C)  Customers do not receive sufficient information to evaluate products. 
D)  The electronic channel offers a less satisfying shopping experience than catalogs. 
E)  Online stores offer limited assortments compared to store channels. 
A)  Internet retailing gives customers an opportunity to use all five senses. 
B)  Customers can have more personalized information on products. 
C)  Customers do not receive sufficient information to evaluate products. 
D)  The electronic channel offers a less satisfying shopping experience than catalogs. 
E)  Online stores offer limited assortments compared to store channels.

Question 19

Automated retailing occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Accepted Answer

A) True 
 B)False

Question 20

Compared to other retail formats, the greatest benefit that store shopping offers is

Accepted Answer

A)  the ability to touch and feel the products. 
B)  personal safety. 
C)  easy availability of information for product comparison. 
D)  broader and deeper assortments. 
E)  availability of detailed information for evaluating a product. 
A)  the ability to touch and feel the products. 
B)  personal safety. 
C)  easy availability of information for product comparison. 
D)  broader and deeper assortments. 
E)  availability of detailed information for evaluating a product.

What can an online retailer site do to increase personalization?

Describe the direct selling channel along with pros and cons of the direct selling model.

Retailers can reduce showrooming by

Internet retailers offer ________, where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys some Tylenol, and uses it. Which of the following benefits offered by stores can be seen in the given example?

Which of the following strategies can a retailer utilize to attract shoppers to its website?

________ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

A multichannel retailer is one that

How does the Internet help customers evaluate merchandise when making buying decisions?

How is m-commerce different than e-commerce?

The highest percentage of retail sales is through what channel?

________ involves selling the same products at the same prices through the same distribution system for all channels.

Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because

Which of the following strategies aids in reducing channel migration?

Avon, a cosmetics company, primarily uses which form of retailing?

Retailers can use multiple channels synergistically by

Which of the following statements about Internet retailing is True?

Automated retailing occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Compared to other retail formats, the greatest benefit that store shopping offers is

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Human Resources and Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters

Exam 3: Multichannel and Omnichannel Retailing

What can an online retailer site do to increase personalization?

Describe the direct selling channel along with pros and cons of the direct selling model.

Retailers can reduce showrooming by

Internet retailers offer ________, where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

Brett has a headache and needs a pain reliever. He goes to the nearby drugstore, buys some Tylenol, and uses it. Which of the following benefits offered by stores can be seen in the given example?

Which of the following strategies can a retailer utilize to attract shoppers to its website?

________ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

A multichannel retailer is one that

How does the Internet help customers evaluate merchandise when making buying decisions?

How is m-commerce different than e-commerce?

The highest percentage of retail sales is through what channel?

________ involves selling the same products at the same prices through the same distribution system for all channels.

Multichannel and omnichannel retailers struggle to provide an integrated shopping experience, because

Which of the following strategies aids in reducing channel migration?

Avon, a cosmetics company, primarily uses which form of retailing?

Retailers can use multiple channels synergistically by

Which of the following statements about Internet retailing is True?

Automated retailing occurs when a consumer goes into a store to learn about different brands and products and then searches the Internet for the same product sold at a lower price.

Compared to other retail formats, the greatest benefit that store shopping offers is

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Human Resources and Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters