Exam 13: Paid Media

Refer to the following passage to answer the questions below. Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles. -Allison learns that one magazine she is considering for P&G combines information on subscribers kept in a database with a computer program to produce magazines that include special sections for subscribers based on their demographic profiles.What is this known as?

National advertisers sometimes buy local advertising on a city-by-city basis using spot buys.

Refer to the following passage to answer the questions below. Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles. -Allison's media plan calls for advertising in national newspapers.If P&G doesn't care where its ads run in the newspaper,what rate will Allison request for her client?

How can a marketer plan for and use outdoor advertising for maximum effectiveness?

________ includes advertising on outdoor billboards,buses,posters on walls,telephone booths,shopping kiosks,taxi signs,grocery store carts,blimps,and so forth.

The Secret Gallery is a unique gift and home accessories store that recently opened.The owners want to advertise their business and are looking for a medium that will allow them to advertise frequently and at a low cost to women aged 18 to 45.They want to get the audience curious about the store's unique offerings and imagining the beautiful items in the store.Based on this information,recommend the appropriate medium for advertising.

Participations are commercials that appear in the breaks between programs,which local affiliates sell to advertisers who want to show their ads locally.

What form of newspaper advertising is the dominant form,can be any size,and can be placed anywhere in the newspaper EXCEPT the editorial page?

Out-of-home advertising is ________ in that it targets people at specific locations.

The success of an online ad is measured by ________.