Exam 13: Paid Media

Which of the following is NOT a type of advertising found within the local newspaper?

Introduced in the early 1980s,the standard advertising unit makes it possible for ________ to offer advertisers a great deal of choice within a standard format.

The cable television industry gained more than one million subscribers in 2016.

Commercials set to music are known as ________.

Which of the following is a freestanding insert?

Which classification of business magazines presents stories and information about an entire industry?

Which of the following is the process by which video programs are sent to computers and other electronic devices,such as smartphones and tablets?

Advertisers trying to reach a wide audience often need to buy time on several radio stations,which has been made easier by the "one-order,one-bill" system.

The cost of outdoor advertising is typically based on ________,the number of vehicles passing a particular location during a specified period of time.

Which technology allows a magazine to print personalized messages on ads or on inserts?

A banner ad that fails to deliver a high level of response may still be effective in building brand awareness.

An ad that runs on multiple networks at the same time is called a(n)________.

In which type of network television advertising does the advertiser assume the total financial responsibility for producing the program and providing the accompanying commercials?

Which type of outdoor advertising can be quickly changed in response to changes in an advertising situation?

Refer to the following passage to answer the questions below. Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles. -The media plan also calls for magazine advertising,and the creative execution will have the color extend to the edge of the page.What type of page will Allison need to purchase?

Typically,the cost of airing a trailer in a first-run theater is about the same as the cost of airing a 30-second ad in prime time.

Refer to the following passage to answer the questions below. Haley and Lauren,who recently graduated with MBAs,are opening a new shoe boutique called The Pampered Soul in Hattiesburg,Mississippi,which is classified as a Metropolitan Statistical Area (MSA)with more than 100,000 people.It's also home of The University of Southern Mississippi.Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall,and their primary target market will be women ages 18 to 35.They've rented a location on the main street in front of the USM campus.The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers.They have a modest budget for advertising,so they want to get as much out of it as they can. -Haley and Lauren recall learning something in their marketing class about an arrangement between manufacturers of national brands and local businesses with respect to advertising.Name and describe this arrangement.

According to guidelines from the Federal Communications Commission,advertising messages that appear on ________ do not ask for a purchase or make price or quality comparisons.

Out-of-home advertising includes billboards,hot air-balloons,ads on buses,posters on walls,painted semi-trucks,taxi signs,and skywriting.

The bulk of P&G's television advertising is 30-second commercials that air nationwide during several different programs every day of the week.Which type of advertising does this describe?