Exam 13: Paid Media

Unlike newspaper advertising pricing,the cost of magazine advertisements is not based on the size of the ad or the circulation of the magazine.

________ is the primary method for measuring a newspaper's reach.

In which type of network television advertising does a national advertiser pay for available commercial time slots during one or more programs?

PBS is an attractive medium for advertisers because it reaches affluent,well-educated households.

The dominant form of newspaper advertising is classified advertising.

WLSU is the campus radio station at Louisiana State University.It is a nonprofit,noncommercial station that serves a small market (i.e. ,the university community),with a reach of three to five miles.WLSU provides a variety of music and informational programming,and all LSU student,faculty,and staff performances are broadcast on this station.WLSU is an example of which of the following?

A magazine page without outside margins,in which the color extends to the edge of the page,is called a ________.

Lion's Choice restaurant is launching its first national newspaper advertising campaign.The ads will be placed in over 2,000 local,state,and national newspapers over six weeks.How can the company use the same advertisement for every newspaper?

TiVo and other DVRs are a substantial threat to marketers because they allow consumers to skip commercials completely.

Ruth was watching public television and noticed that there were commercial messages.She always thought that public television was commercial-free.Is that correct? Explain your answer.

________ is mounted on the side,rear,or top exteriors of buses,subway cars,or taxis.

You are looking at an eHow.com video about removing stains from clothing when you notice a small ad for Febreze odor eliminator on the right-hand side of the page.When you click on the ad,you move from eHow to a Febreze website.You have clicked on a ________.

________ programs can be sold to independent firms and other cable channels to replay as reruns.

Which term refers to the white space running between the inside edges of magazine pages?

In general,most magazine revenues come from advertising rather than subscriptions.

Video games offer opportunities for product placement but not for advertising.

Why is search marketing so effective in reaching consumers?

What form of newspaper advertising is used by individuals who are trying to sell their personal goods?

Which of the following is a magazine-style publication inserted into a newspaper?

Which ad form is used on Facebook and formatted to look like a user's post?