Exam 13: Paid Media

________ can deliver the same radio stations,regardless of where the listener is in the continental United States.

An outdoor board with a showing of 85 in a suburban community reaches the same number of people as an outdoor board with a showing of 85 in an urban community.

________ are tiny computer programs that allow people to create and insert professional-looking content into their personal websites and onto their TV screens.

The morning drive time segment is the period when the most listeners are tuned in to radio programs.

The two main types of audiences that magazines target are consumer and business audiences.

Which of the following is a self-promotion ad used by newspapers and other media,typically set up to help fill a layout after news stories and other ads have been placed?

Explain why Haley and Lauren should consider traditional radio advertising.

Advertisers who don't care where their ads run in the newspaper pay which rate?

The price of a commercial is in part determined by the time of day it is scheduled to air.

Newspapers,magazines,brochures,and other printed surfaces are known as ________ media vehicles.

The outdoor industry uses a pricing system based on the opportunity a person has to see a particular outdoor board.

To announce the expansion of a Louis Vuitton flagship store in the center of Hong Kong's luxury shopping district,the marketer made a building resemble an LV hard-case canvas trunk,with brass fittings and a cherry monogram print from the summer collection.The 3D ad is 26 feet high and 151 feet by 59 feet wide.Describe the type of advertising medium this represents and the advantages of it.

Rain Forest Car Wash wants to start advertising to increase its business.Rain Forest is looking for an advertising medium that will allow the company to advertise frequently yet still be affordable.Rain Forest also wants the capability to change messages to reflect current conditions that affect a car's appearance,such as the high level of pollen that settles on cars from one day to the next.Based on this information,which advertising medium would you recommend for this business?

WDAM is a local television station in Hattiesburg,Mississippi,that airs programming provided from the National Broadcasting Company (NBC).This station has a contractual relationship with NBC in which it agrees to carry programming originating from NBC during a certain part of its schedule.WDAM is allowed to sell a small amount of time during this programming to advertisers wishing to reach the local market,but the station typically pays NBC 30 percent of the fees it charges for this local advertising.However,WDAM receives 15 percent of the advertising revenue paid to NBC by national advertisers.WDAM is known as a network ________.

The outdoor board on the side of the highway with the message telling drivers that the Holiday Inn Express is at the next exit best illustrates which advantage of outdoor advertising?

Nontraditional delivery of magazines is referred to as ________,meaning the magazine is distributed free to specific audiences.

Advertising in magazines is generally ________.

________ maximizes the link between topics and brand-related websites to drive more traffic to a company's site.

________ describes an approach to marketing that uses advertising driven by keywords that consumers use to find information.

Jim was looking for information on jet skis because he was interested in buying one.He went to the internet and "googled" the key words jet skis.Several results were returned,and he noticed that there were several "sponsored links" to businesses selling jet skis and accessory items along the top and right side of the search results page.In fact,"Honda Jet Ski Deals" was in blue along the top,and when Jim clicked on it,it took him to Honda Motorcycle's website where he could get more information on Honda jet ski products.Explain the type of marketing used in this scenario and how it connects a customer to brands.