Exam 13: Paid Media

________ combines information on subscribers kept in a database with a computer program to produce magazines that include special sections for subscribers based on their demographic profiles.

________ refers to billboards along streets and highways,as well as posters in other public locations.

Satellite transmission of content allows magazines to print regional editions with regional advertising.

A roadblock is an ad that is aired on multiple networks at exactly the same time.

Refer to the following passage to answer the questions below. Haley and Lauren,who recently graduated with MBAs,are opening a new shoe boutique called The Pampered Soul in Hattiesburg,Mississippi,which is classified as a Metropolitan Statistical Area (MSA)with more than 100,000 people.It's also home of The University of Southern Mississippi.Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall,and their primary target market will be women ages 18 to 35.They've rented a location on the main street in front of the USM campus.The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers.They have a modest budget for advertising,so they want to get as much out of it as they can. -Haley and Lauren are thinking about advertising in the local newspaper,the Hattiesburg American,but they don't have a basic understanding of advertising in newspapers.Provide a brief overview of the types of advertising in newspapers,noting which would be most appropriate for them.

How can a company increase the click-through response to its banner ads?

Radio is a highly segmented medium.

WTBS-Atlanta,WGN-Chicago,and WWOR-New York are all independent television stations whose programs are carried by satellite to cable operators.These stations are known as ________.

Which of the following is NOT a main type of business magazine?

A ________ is a list of the charges for newspaper advertising space and the discounts given to local advertisers as well as advertisers who make volume buys.

Newspapers offer advertisers ________,which allows them to target specific consumer groups.

P&G is a major producer of consumer coupons and prefers to deliver them to consumers through newspaper advertising.P&G wants to command more attention than just another ad in the paper,and wants to place different ads in different markets in the Sunday paper.Which type of newspaper advertising will meet P&G's needs?

Local television stations that are NOT affiliated with a network are known as ________.

Dole-the fresh banana,juice,and canned fruit company-has begun testing a glossy magazine,Dole Fresh Choices,in the banana section of a grocery store in Houston and has plans for more widespread distribution.The magazine,targeted toward female customers,offers articles on health and nutrition.What type of magazine is this?

Underwriting is a type of corporate sponsorship of public radio.

Normally,the largest unit of ad space that magazines sell is the ________.

Which type of television advertising appears in the breaks between programs,sold by local affiliates to advertisers who want to show their ads locally?

Name and describe the six types of common internet advertising.

For advertisers,video games have primarily been a medium to target which of the following groups?

What advantages do the Yellow Pages bring to consumers and sellers?