Exam 13: Paid Media

Which type of internet advertising is considered "the internet's commercial," designed to work like a TV ad?

The typical radio programming day is divided into five segments called ________.

Which type of internet ads burst open on the computer screen in front of the opening page of the website?

According to a recent study led by the agency Publicis,which of the following formats is the most effective way to deliver video ads?

You are looking at the New York Times home page,and you click on the link for an article you'd like to read.Before the page of the article appears,a twenty-second animated ad for Hyundai appears.This is an example of a ________.

Which of the following is NOT a type of broadcast radio?

The New York Times wants to begin an advertising campaign using television to attract more subscribers.The Times wants to reach an affluent,well-educated audience.One goal of its promotion is to not appear to be asking for purchase,merely to make the publication more salient in the minds of the target audience.Based on this information,which of the following delivery systems or programming options would be best for the newspaper?

Which type of internet advertising allows advertisers to market their products on other branded websites without sending people away from the site they are visiting?

What are the advantages of advertising through movie trailers?

Business magazines target business readers and include trade papers,industrial magazines,and professional magazines.

________ provides audio files downloaded or streaming through netcasting or podcasting.

Name and describe the three main types of newspaper advertising.

A single or double page in a magazine can be broken into a variety of units called ________.

P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming.Allison suggests that P&G should develop its own family-friendly programming,assuming the total financial responsibility for producing the program and providing the accompanying commercials.What form of television advertising would P&G be undertaking?

Currently,there are six national,over-the-air television networks in the United States: ABC,CBS,NBC,Fox,WB,and UPN.

What technology allows users to record television programs and even begin watching a program before the recording is finished?

Selective binding allows a magazine to print personalized messages directly on ads or on inserts.

A(n)________ is a group of affiliated stations.

Refer to the following passage to answer the questions below. Haley and Lauren,who recently graduated with MBAs,are opening a new shoe boutique called The Pampered Soul in Hattiesburg,Mississippi,which is classified as a Metropolitan Statistical Area (MSA)with more than 100,000 people.It's also home of The University of Southern Mississippi.Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall,and their primary target market will be women ages 18 to 35.They've rented a location on the main street in front of the USM campus.The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers.They have a modest budget for advertising,so they want to get as much out of it as they can. -Haley and Lauren want to make sure that customers know how to find their business.Which medium is most appropriate for providing consumers information on where to purchase the shoes they are looking for?

Refer to the following passage to answer the questions below. Haley and Lauren,who recently graduated with MBAs,are opening a new shoe boutique called The Pampered Soul in Hattiesburg,Mississippi,which is classified as a Metropolitan Statistical Area (MSA)with more than 100,000 people.It's also home of The University of Southern Mississippi.Haley and Lauren will offer national brands of shoes that are not available in the department stores in the mall,and their primary target market will be women ages 18 to 35.They've rented a location on the main street in front of the USM campus.The owners realize that most of their business will come from within a five-mile radius and want to limit their advertising to those potential customers.They have a modest budget for advertising,so they want to get as much out of it as they can. -Haley and Lauren want to hold a special event for the USM college women to get them into their store.Would advertising in the local newspaper be a good advertising medium to make them aware of the special event? Why or why not?