Question 1

Which of the following best illustrates the affiliate revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Question 2

What event marked the beginning of e-commerce?

Accepted Answer

A) The first product sold online. 
B) The first domain name registered. 
C) The first e-mail sent. 
D) The first paid advertisements placed on a Web site. 
E) The first product advertised online. 
A) The first product sold online. 
B) The first domain name registered. 
C) The first e-mail sent. 
D) The first paid advertisements placed on a Web site. 
E) The first product advertised online.

Question 3

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Accepted Answer

A) community provider 
B) service provider 
C) market creator 
D) transaction broker 
E) portal 
A) community provider 
B) service provider 
C) market creator 
D) transaction broker 
E) portal

Question 4

Indirect goods are not involved firsthand in the production process.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following best illustrates the sales revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Question 6

Disintermediation provides major benefits to the distributor.

Accepted Answer

A) True 
 B)False

Question 7

Transaction brokers

Accepted Answer

A) generate revenue from advertising or from directing buyers to sellers. 
B) save users money and time by processing online sales transactions. 
C) provide a digital environment where buyers and sellers can establish prices for products. 
D) sell physical products directly to consumers or individual businesses. 
E) provide online meeting places where people with similar interests can communicate. 
A) generate revenue from advertising or from directing buyers to sellers. 
B) save users money and time by processing online sales transactions. 
C) provide a digital environment where buyers and sellers can establish prices for products. 
D) sell physical products directly to consumers or individual businesses. 
E) provide online meeting places where people with similar interests can communicate.

Question 8

________ describes the concept that a large group of people is better at making good decisions than a single person.

Accepted Answer

A) The wisdom of crowds 
B) Outsourcing 
C) Crowdsourcing 
D) Social graphing 
E) Social search 
A) The wisdom of crowds 
B) Outsourcing 
C) Crowdsourcing 
D) Social graphing 
E) Social search

Question 9

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

Accepted Answer

Student answers will vary.A sample answe

Question 10

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Accepted Answer

A) Internet technology standards 
B) common spoken and written languages 
C) universal measuring standards 
D) universal advertising and media format standards 
E) EDI standards 
A) Internet technology standards 
B) common spoken and written languages 
C) universal measuring standards 
D) universal advertising and media format standards 
E) EDI standards

Question 11

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

Accepted Answer

A) subscription 
B) mobile payment 
C) transaction fee 
D) micropayment 
E) affiliate revenue 
A) subscription 
B) mobile payment 
C) transaction fee 
D) micropayment 
E) affiliate revenue

Question 12

All of the following are activities related to establishing a Web presence except for

Accepted Answer

A) search. 
B) affiliates. 
C) apps. 
D) newsletters. 
E) display. 
A) search. 
B) affiliates. 
C) apps. 
D) newsletters. 
E) display.

Question 13

E-commerce refers simply to the use of the Internet and the Web to transact business.

Accepted Answer

A) True 
 B)False

Question 14

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Accepted Answer

Location-based services are services tha

Question 15

Advertising networks track a user's behavior at thousands of Web sites.

Accepted Answer

A) True 
 B)False

Question 16

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

Accepted Answer

A) True 
 B)False

Question 17

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

Accepted Answer

Student answers will vary,but should inc

Question 18

________ uses the community provider Internet business model.

Accepted Answer

A) iTunes 
B) Yahoo 
C) eBay 
D) Google 
E) Twitter 
A) iTunes 
B) Yahoo 
C) eBay 
D) Google 
E) Twitter

Question 19

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Accepted Answer

A) prediction markets. 
B) behavioral targeting. 
C) long-tail marketing. 
D) social shopping. 
E) crowdsourcing. 
A) prediction markets. 
B) behavioral targeting. 
C) long-tail marketing. 
D) social shopping. 
E) crowdsourcing.

Question 20

Digital goods are goods that are

Accepted Answer

A) produced digitally. 
B) sold over digital networks. 
C) delivered digitally. 
D) used with digital equipment. 
E) created with software. 
A) produced digitally. 
B) sold over digital networks. 
C) delivered digitally. 
D) used with digital equipment. 
E) created with software.

Which of the following best illustrates the affiliate revenue model?

What event marked the beginning of e-commerce?

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Indirect goods are not involved firsthand in the production process.

Which of the following best illustrates the sales revenue model?

Disintermediation provides major benefits to the distributor.

Transaction brokers

________ describes the concept that a large group of people is better at making good decisions than a single person.

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

All of the following are activities related to establishing a Web presence except for

E-commerce refers simply to the use of the Internet and the Web to transact business.

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Advertising networks track a user's behavior at thousands of Web sites.

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

________ uses the community provider Internet business model.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Digital goods are goods that are

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Which of the following best illustrates the affiliate revenue model?

What event marked the beginning of e-commerce?

In which of the following Internet business models does a merchant create an online digital environment that enables people with like interests to share information?

Indirect goods are not involved firsthand in the production process.

Which of the following best illustrates the sales revenue model?

Disintermediation provides major benefits to the distributor.

Transaction brokers

________ describes the concept that a large group of people is better at making good decisions than a single person.

"Knowledge increases exponentially" is a phrase with which we are all familiar.How does this concept apply to electronic business and the emergence of the digital firm? Support your contentions.

What standards are referred to when discussing universal standards as a unique feature of e-commerce?

Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.

All of the following are activities related to establishing a Web presence except for

E-commerce refers simply to the use of the Internet and the Web to transact business.

Define location-based services and describe the main categories of these services.Which of the categories do you feel has the most potential in terms of e-commerce revenues,and why?

Advertising networks track a user's behavior at thousands of Web sites.

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.

________ uses the community provider Internet business model.

Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of

Digital goods are goods that are

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters