Question 1

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Accepted Answer

A) social media 
B) e-mail 
C) community 
D) Web site 
E) offline media 
A) social media 
B) e-mail 
C) community 
D) Web site 
E) offline media A

Question 2

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

Accepted Answer

A) True 
 B)False  False

Question 3

List and describe at least five different Internet business models.Which of these models do you think would be the most risky for a startup business today? Support your answer.

Accepted Answer

Internet business models include: e-tailer,transaction broker,market creator,content provider,community provider,portal and service.The choice of riskiest model will depend on the individual student.A sample answer is: Today the riskiest model would be a content-provider,because most,if not all,of the major offline entertainment and content producers such as television networks and newspapers are online.They would be your competitors,and already have the means for content creation and distribution in place.All of the other business models do not have the risk of creating brand new content.

Question 4

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Accepted Answer

A) lead generation 
B) search engine 
C) rich media 
D) display ads 
E) video 
A) lead generation 
B) search engine 
C) rich media 
D) display ads 
E) video

Question 5

Which of the following Internet business models does Amazon.com use?

Accepted Answer

A) vontent provider 
B) portal 
C) market creator 
D) e-tailer 
E) transaction brokder 
A) vontent provider 
B) portal 
C) market creator 
D) e-tailer 
E) transaction brokder

Question 6

Rich media advertisements are a sales-oriented marketing format.

Accepted Answer

A) True 
 B)False

Question 7

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Accepted Answer

A) True 
 B)False

Question 8

Information asymmetry exists when there is more information about one product than there is about a similar product.

Accepted Answer

A) True 
 B)False

Question 9

eBay is an example of

Accepted Answer

A) C2C e-commerce. 
B) B2B e-commerce. 
C) B2C e-commerce. 
D) M-commerce. 
E) P2P-commerce. 
A) C2C e-commerce. 
B) B2B e-commerce. 
C) B2C e-commerce. 
D) M-commerce. 
E) P2P-commerce.

Question 10

Compared to traditional goods,digital goods have

Accepted Answer

A) greater pricing flexibility. 
B) lower marketing costs. 
C) higher production costs. 
D) higher inventory costs. 
E) lower menu costs. 
A) greater pricing flexibility. 
B) lower marketing costs. 
C) higher production costs. 
D) higher inventory costs. 
E) lower menu costs.

Question 11

Geoadvertising sends ads to users based on their

Accepted Answer

A) GPS locations. 
B) home addresses. 
C) shopping preferences. 
D) web site behaviors. 
E) Google Maps settings. 
A) GPS locations. 
B) home addresses. 
C) shopping preferences. 
D) web site behaviors. 
E) Google Maps settings.

Question 12

Market creators

Accepted Answer

A) save users money and time by processing online sales transactions. 
B) provide a digital environment where buyers and sellers can establish prices for products. 
C) create revenue by providing digital content over the Web. 
D) sell physical products directly to consumers or individual businesses. 
E) generate revenue from advertising or from directing buyers to sellers. 
A) save users money and time by processing online sales transactions. 
B) provide a digital environment where buyers and sellers can establish prices for products. 
C) create revenue by providing digital content over the Web. 
D) sell physical products directly to consumers or individual businesses. 
E) generate revenue from advertising or from directing buyers to sellers.

Question 13

Based on your reading of the Chapter ,e-commerce is

Accepted Answer

A) still in a revolutionary phase. 
B) widely accepted by consumers,although technology is still quickly changing. 
C) not yet fully accepted by consumers,although much of its driving technology is firmly in place. 
D) well entrenched as a form of modern commerce. 
E) declining as users lose interest. 
A) still in a revolutionary phase. 
B) widely accepted by consumers,although technology is still quickly changing. 
C) not yet fully accepted by consumers,although much of its driving technology is firmly in place. 
D) well entrenched as a form of modern commerce. 
E) declining as users lose interest.

Question 14

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Accepted Answer

A) menu 
B) flexible 
C) dynamic 
D) asymmetric 
E) customized 
A) menu 
B) flexible 
C) dynamic 
D) asymmetric 
E) customized

Question 15

Switching costs are the merchants' costs of changing prices.

Accepted Answer

A) True 
 B)False

Question 16

An example of the portal business model is Facebook.

Accepted Answer

A) True 
 B)False

Question 17

Information density refers to the

Accepted Answer

A) richness-complexity and content-of a message. 
B) total amount and quantity of information delivered to consumers by merchants. 
C) total amount and quantity of information available to all market participants. 
D) amount of information available to reduce price transparency. 
E) amount of physical storage space needed to store data about a specific entity,such as a product or consumer. 
A) richness-complexity and content-of a message. 
B) total amount and quantity of information delivered to consumers by merchants. 
C) total amount and quantity of information available to all market participants. 
D) amount of information available to reduce price transparency. 
E) amount of physical storage space needed to store data about a specific entity,such as a product or consumer.

Question 18

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

Accepted Answer

In personalization,merchants can target

Question 19

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

Accepted Answer

A) exchange. 
B) vertical market. 
C) private exchange. 
D) e-hub. 
E) private industrial network. 
A) exchange. 
B) vertical market. 
C) private exchange. 
D) e-hub. 
E) private industrial network.

Question 20

What is the difference between personalization and customization,as applied to e-commerce technologies?

Accepted Answer

A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. 
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. 
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. 
D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. 
E) There is no difference,both terms refer to changing a product or communication for the consumer. 
A) Customization is any type of adjustment made to a product by the user; personalization refers to a business changing a product or service for the user. 
B) Personalization is any type of adjustment made to a product by the user; customization refers to a business changing a product or service for the user. 
C) Customization refers to adjusting marketing messages for a consumer; personalization refers to adjusting a product or service based on a user's preferences. 
D) Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences. 
E) There is no difference,both terms refer to changing a product or communication for the consumer.

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

List and describe at least five different Internet business models.Which of these models do you think would be the most risky for a startup business today? Support your answer.

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Which of the following Internet business models does Amazon.com use?

Rich media advertisements are a sales-oriented marketing format.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Information asymmetry exists when there is more information about one product than there is about a similar product.

eBay is an example of

Compared to traditional goods,digital goods have

Geoadvertising sends ads to users based on their

Market creators

Based on your reading of the Chapter ,e-commerce is

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Switching costs are the merchants' costs of changing prices.

An example of the portal business model is Facebook.

Information density refers to the

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

What is the difference between personalization and customization,as applied to e-commerce technologies?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

In planning a robust e-commerce presence,you will want to consider the blog platform as part of your ________ presence.

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

List and describe at least five different Internet business models.Which of these models do you think would be the most risky for a startup business today? Support your answer.

Which of the following marketing formats is sales oriented,rather than branding oriented or a mix?

Which of the following Internet business models does Amazon.com use?

Rich media advertisements are a sales-oriented marketing format.

Viral marketing is like traditional word-of-mouth marketing except that it is spread via online communities.

Information asymmetry exists when there is more information about one product than there is about a similar product.

eBay is an example of

Compared to traditional goods,digital goods have

Geoadvertising sends ads to users based on their

Market creators

Based on your reading of the Chapter ,e-commerce is

Varying a product's price according to the supply situation of the seller is called ________ pricing.

Switching costs are the merchants' costs of changing prices.

An example of the portal business model is Facebook.

Information density refers to the

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

A third-party Net marketplace that connects many buyers and suppliers for spot purchasing is called a(n)

What is the difference between personalization and customization,as applied to e-commerce technologies?

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters