Question 1

Intellectual property refers to all forms of human expression,both tangible and intangible.

Accepted Answer

A) True 
 B)False

Question 2

List and describe the three main categories of electronic commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

Accepted Answer

Business-to-consumer,business-to-busines

Question 3

An example of the market creator business model is eBay,a C2C auction site.

Accepted Answer

A) True 
 B)False

Question 4

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

Accepted Answer

A) e-hub. 
B) marketspace. 
C) exchange. 
D) private industrial network. 
E) net marketplace. 
A) e-hub. 
B) marketspace. 
C) exchange. 
D) private industrial network. 
E) net marketplace.

Question 5

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Accepted Answer

Advertising,subscriptions,selling collec

Question 6

Selling the same goods to different targeted groups at different prices is called

Accepted Answer

A) cost customization. 
B) cost optimization. 
C) price gouging. 
D) cost personalization. 
E) price discrimination. 
A) cost customization. 
B) cost optimization. 
C) price gouging. 
D) cost personalization. 
E) price discrimination.

Question 7

Compared to digital markets,traditional markets have

Accepted Answer

A) lower search costs. 
B) stronger network effects. 
C) higher delayed gratification effects. 
D) reduced asymmetry. 
E) higher transaction costs. 
A) lower search costs. 
B) stronger network effects. 
C) higher delayed gratification effects. 
D) reduced asymmetry. 
E) higher transaction costs.

Question 8

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Accepted Answer

A) True 
 B)False

Question 9

Traditional online marketing,such as display ads,is still the majority of all online marketing.

Accepted Answer

A) True 
 B)False

Question 10

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

Accepted Answer

A) free/freemium 
B) subscription 
C) transaction fee 
D) affiliate 
E) sales 
A) free/freemium 
B) subscription 
C) transaction fee 
D) affiliate 
E) sales

Question 11

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

Accepted Answer

A) ubiquity 
B) personalization/customization 
C) richness 
D) interactivity 
E) social technology 
A) ubiquity 
B) personalization/customization 
C) richness 
D) interactivity 
E) social technology

Question 12

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

Accepted Answer

Student answers will vary.A sample answe

Question 13

In general,for digital goods,the marginal cost of producing another unit is about zero.

Accepted Answer

A) True 
 B)False

Question 14

Recent developments in e-commerce include all of the following except

Accepted Answer

A) small businesses continue to flood the e-commerce marketplace. 
B) social networking sites become a new platform for e-commerce. 
C) Internet-based models of computing,such as smartphone apps. 
D) the online demographic of shoppers broadens to match that of ordinary shoppers. 
E) social sharing e-commerce sites extend the market creator business model. 
A) small businesses continue to flood the e-commerce marketplace. 
B) social networking sites become a new platform for e-commerce. 
C) Internet-based models of computing,such as smartphone apps. 
D) the online demographic of shoppers broadens to match that of ordinary shoppers. 
E) social sharing e-commerce sites extend the market creator business model.

Question 15

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

Accepted Answer

A) Web mission statement 
B) social media plan 
C) Web site plan 
D) Web presence map 
E) functional Web site 
A) Web mission statement 
B) social media plan 
C) Web site plan 
D) Web presence map 
E) functional Web site

Question 17

EDI is

Accepted Answer

A) the use of Internet technologies for electronic data transactions. 
B) the exchange between two organizations of standard transactions through a network. 
C) electronic data invoicing. 
D) electronic delivery infrastructure. 
E) slowly becoming the norm for B2B communications. 
A) the use of Internet technologies for electronic data transactions. 
B) the exchange between two organizations of standard transactions through a network. 
C) electronic data invoicing. 
D) electronic delivery infrastructure. 
E) slowly becoming the norm for B2B communications.

Question 18

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Accepted Answer

A) True 
 B)False

Question 19

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Accepted Answer

A) True 
 B)False

Question 20

Net marketplaces

Accepted Answer

A) focus on continuous business process coordination between companies for supply chain management. 
B) are industry owned or operate as independent intermediaries between buyers and sellers. 
C) are geared towards short-term spot purchasing. 
D) are more relationship oriented than private industrial networks. 
E) typically consist of a large firm linking to its suppliers and partners. 
A) focus on continuous business process coordination between companies for supply chain management. 
B) are industry owned or operate as independent intermediaries between buyers and sellers. 
C) are geared towards short-term spot purchasing. 
D) are more relationship oriented than private industrial networks. 
E) typically consist of a large firm linking to its suppliers and partners.

Intellectual property refers to all forms of human expression,both tangible and intangible.

List and describe the three main categories of electronic commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

An example of the market creator business model is eBay,a C2C auction site.

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Selling the same goods to different targeted groups at different prices is called

Compared to digital markets,traditional markets have

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Traditional online marketing,such as display ads,is still the majority of all online marketing.

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Recent developments in e-commerce include all of the following except

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

EDI is

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Net marketplaces

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

Intellectual property refers to all forms of human expression,both tangible and intangible.

List and describe the three main categories of electronic commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

An example of the market creator business model is eBay,a C2C auction site.

A secure Web site that links a large firm to its suppliers and other key business partners is called a(n)

What methods could a portal use to generate revenue? Which do you think might be most successful,and why?

Selling the same goods to different targeted groups at different prices is called

Compared to digital markets,traditional markets have

Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers or short-term spot purchasing.

Traditional online marketing,such as display ads,is still the majority of all online marketing.

In the ________ revenue models,a firm offers some services for free but charges a subscription fee for premium services.

The integration of video,audio,and text marketing messages into a single marketing message and consumer experience describes which dimension of e-commerce technology?

What is the most profound way in which e-commerce and the Internet have changed the relationship between companies and their customers? Support your answer.

In general,for digital goods,the marginal cost of producing another unit is about zero.

Recent developments in e-commerce include all of the following except

In the affiliate revenue model,firms derive revenue by selling information or services through partner e-commerce sites.

Which of the following is a milestone for the Web site development phase of building an e-commerce presence?

EDI is

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

Price transparency refers to the ability of consumers to discover what merchants actually pay for products.

Net marketplaces

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters