Question 1

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Accepted Answer

A) exchange. 
B) marketspace. 
C) online marketplace. 
D) e-hub. 
E) net marketplace. 
A) exchange. 
B) marketspace. 
C) online marketplace. 
D) e-hub. 
E) net marketplace.

Question 2

Which of the following statements about m-commerce is not true?

Accepted Answer

A) In 2014,m-commerce represented about 19 percent of all e-commerce. 
B) M-commerce is the fastest growing form of e-commerce. 
C) In 2014,mobile advertising is up over 80% from the previous year. 
D) Fifty-five percent of online retailers have m-commerce Web sites. 
E) In 2014,the main areas of growth are in online banking and location-based services. 
A) In 2014,m-commerce represented about 19 percent of all e-commerce. 
B) M-commerce is the fastest growing form of e-commerce. 
C) In 2014,mobile advertising is up over 80% from the previous year. 
D) Fifty-five percent of online retailers have m-commerce Web sites. 
E) In 2014,the main areas of growth are in online banking and location-based services.

Question 3

________ is a peer-to-peer market in which participants bet on the outcomes of current events,business,or social trends.

Accepted Answer

A) Crowdsourcing 
B) A net marketplace 
C) A prediction market 
D) A futures auction 
E) A private exchange 
A) Crowdsourcing 
B) A net marketplace 
C) A prediction market 
D) A futures auction 
E) A private exchange

Question 4

Reducing the business process layers in a distribution channel is called

Accepted Answer

A) disintermediation. 
B) BPR. 
C) market segmentation. 
D) network effects. 
E) market transparency. 
A) disintermediation. 
B) BPR. 
C) market segmentation. 
D) network effects. 
E) market transparency.

Question 5

The Internet shrinks information asymmetry.

Accepted Answer

A) True 
 B)False

Question 6

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

Accepted Answer

A) search engine ads 
B) video ads 
C) rich media ads 
D) e-mail ads 
E) display ads 
A) search engine ads 
B) video ads 
C) rich media ads 
D) e-mail ads 
E) display ads

Question 8

All of the following are unique features of e-commerce technology,except

Accepted Answer

A) personalization/customization. 
B) interactivity. 
C) universality. 
D) richness. 
E) global reach. 
A) personalization/customization. 
B) interactivity. 
C) universality. 
D) richness. 
E) global reach.

Question 9

Retail consumer e-commerce is growing at single-digit rates.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Accepted Answer

A) social sign-on 
B) collaborative shopping 
C) network notification 
D) social search 
E) newsfeed 
A) social sign-on 
B) collaborative shopping 
C) network notification 
D) social search 
E) newsfeed

Question 11

Web personalization is used primarily as a major marketing tool.

Accepted Answer

A) True 
 B)False

Question 12

Compared to traditional goods,digital goods incur

Accepted Answer

A) lower distribution costs. 
B) higher marginal costs per unit. 
C) equivalent copying costs. 
D) similar inventory costs. 
E) less disintermediation. 
A) lower distribution costs. 
B) higher marginal costs per unit. 
C) equivalent copying costs. 
D) similar inventory costs. 
E) less disintermediation.

Question 13

Which of the following best illustrates the transaction fee revenue model?

Accepted Answer

A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies. 
A) eBay receives a small fee from a seller if a seller is successful in selling an item. 
B) Epinions receives a fee after steering a customer to a participating Web site where he or she makes a purchase. 
C) Flickr provides basic services for free,but charges a premium for advanced services. 
D) Apple accepts micropayments for single music track downloads. 
E) Netflix charges customers a monthly fee for access to its library of movies.

Question 14

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

Accepted Answer

A) information density 
B) richness 
C) customization 
D) interactivity 
E) global reach 
A) information density 
B) richness 
C) customization 
D) interactivity 
E) global reach

Question 15

The effort required to locate a suitable product is called

Accepted Answer

A) price discrimination. 
B) search costs. 
C) menu costs. 
D) shopping costs. 
E) location costs. 
A) price discrimination. 
B) search costs. 
C) menu costs. 
D) shopping costs. 
E) location costs.

Question 16

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

Accepted Answer

A) clickstream advertising. 
B) behavioral targeting. 
C) online profiling. 
D) long tail marketing. 
E) crowdsourcing. 
A) clickstream advertising. 
B) behavioral targeting. 
C) online profiling. 
D) long tail marketing. 
E) crowdsourcing.

Question 17

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Accepted Answer

A) ubiquity 
B) personalization/customization 
C) richness 
D) interactivity 
E) information density 
A) ubiquity 
B) personalization/customization 
C) richness 
D) interactivity 
E) information density

Question 18

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

Accepted Answer

A) offline media 
B) Web sites 
C) social media 
D) corporate 
E) e-mail 
A) offline media 
B) Web sites 
C) social media 
D) corporate 
E) e-mail

Question 19

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Accepted Answer

Student answers will vary.A sample answe

Question 20

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Accepted Answer

A) True 
 B)False

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Which of the following statements about m-commerce is not true?

________ is a peer-to-peer market in which participants bet on the outcomes of current events,business,or social trends.

Reducing the business process layers in a distribution channel is called

The Internet shrinks information asymmetry.

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

All of the following are unique features of e-commerce technology,except

Retail consumer e-commerce is growing at single-digit rates.

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Web personalization is used primarily as a major marketing tool.

Compared to traditional goods,digital goods incur

Which of the following best illustrates the transaction fee revenue model?

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

The effort required to locate a suitable product is called

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters

Exam 10: E-Commerce: Digital Markets, Digital Goods

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

Which of the following statements about m-commerce is not true?

________ is a peer-to-peer market in which participants bet on the outcomes of current events,business,or social trends.

Reducing the business process layers in a distribution channel is called

The Internet shrinks information asymmetry.

Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

All of the following are unique features of e-commerce technology,except

Retail consumer e-commerce is growing at single-digit rates.

Which of the following social commerce features allows social network sites to gather and distribute to others information about which products a user likes and dislikes?

Web personalization is used primarily as a major marketing tool.

Compared to traditional goods,digital goods incur

Which of the following best illustrates the transaction fee revenue model?

The lowered costs of information storage,processing,and communication,along with the improvement of data quality,has resulted in which unique quality of e-commerce?

The effort required to locate a suitable product is called

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

Which of the following is not one of four types of presence to be considered when building an E-commerce presence?

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Podcasting allows subscribers to listen to live,streaming radio and other audio content.

Information Systems in Global Business Today

Global E-Business and Collaboration

Information Systems, Organizations, and Strategy

Ethical and Social Issues in Information Systems

IT Infrastructure and Emerging Technologies

Foundations of Business Intelligence: Databases and Information Management

Telecommunications, the Internet, and Wireless Technology

Securing Information Systems

Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Managing Knowledge

Enhancing Decision Making

Building Information Systems

Managing Projects

Managing Global Systems

Filters