Exam 17: Promotional Planning

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Match the term with its definition.Some terms may not be used. a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR)code h.Sales promotion i.Social media j.Social networking -Abbreviation for a software application for business or entertainment

(Essay)

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Question 101

Promotional funds are determined according to past experience in which of the following methods?

(Multiple Choice)

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Question 102

What factors determine the combination of the promotional mix for a business? Use examples of non-personal,personal and special forms of communication for each.

(Essay)

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Question 103

Both wholesalers and retailers can utilize sales promotion tools to increase sales.

(True/False)

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Question 104

The percentage of sales method for estimating promotional expenditures does not make sense for new businesses because these companies do not have historical sales figures.

(True/False)

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Question 105

An issue with motivating salespeople is that the goals of the entrepreneur may differ from the salesperson.

(True/False)

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Question 106

What are the advantages and disadvantages of using salary and commission as methods of compensating salespeople?

(Essay)

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Question 107

Advertising can make a product successful in the long term.

(True/False)

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Question 108

Payment for banner advertising is usually based on the number of people who actually

(Multiple Choice)

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Question 109

The preferred approach for estimating promotional costs is to use a percentage of sales for allocating expenses.

(True/False)

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Question 110

A key decision in developing a promotional strategy is to decide how much you want to spend on it.

(True/False)

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Question 111

Martel visited the website of his favorite music store looking for a specific CD from years past.The website touted a vast library of classic rock CDs but after just a few minutes Martel gave up and left the site.It is probable the website suffered from:

(Multiple Choice)

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Question 112

The nonprofit corporation currently overseeing the global Internet is called the

(Multiple Choice)

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Question 113

Terrance is concerned that printing and distributing coupons will be a waste of time and money because the coupons may not be redeemed.You remind him that:

(Multiple Choice)

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Question 114

Many small manufacturers,while agreeing that trade-show exhibits can be helpful in promotion,rightly believe that they are not as cost-effective as media advertising.

(True/False)

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(78)

Question 115

Stacy was pleased when positive comments about her products appeared on a blog but became discouraged when other reviewiers panned the same products.Stacy must remember:

(Multiple Choice)

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Question 116

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Match the term with its definition.Some terms may not be used. a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR)code h.Sales promotion i.Social media j.Social networking -Abbreviation for a software application for business or entertainment

Promotional funds are determined according to past experience in which of the following methods?

What factors determine the combination of the promotional mix for a business? Use examples of non-personal,personal and special forms of communication for each.

Both wholesalers and retailers can utilize sales promotion tools to increase sales.

The percentage of sales method for estimating promotional expenditures does not make sense for new businesses because these companies do not have historical sales figures.

An issue with motivating salespeople is that the goals of the entrepreneur may differ from the salesperson.

What are the advantages and disadvantages of using salary and commission as methods of compensating salespeople?

Advertising can make a product successful in the long term.

Payment for banner advertising is usually based on the number of people who actually

The preferred approach for estimating promotional costs is to use a percentage of sales for allocating expenses.

A key decision in developing a promotional strategy is to decide how much you want to spend on it.

Martel visited the website of his favorite music store looking for a specific CD from years past.The website touted a vast library of classic rock CDs but after just a few minutes Martel gave up and left the site.It is probable the website suffered from:

The nonprofit corporation currently overseeing the global Internet is called the

Terrance is concerned that printing and distributing coupons will be a waste of time and money because the coupons may not be redeemed.You remind him that:

Many small manufacturers,while agreeing that trade-show exhibits can be helpful in promotion,rightly believe that they are not as cost-effective as media advertising.

Stacy was pleased when positive comments about her products appeared on a blog but became discouraged when other reviewiers panned the same products.Stacy must remember:

The Entrepreneurial Lifethe Entrepreneurial Life

Integrity, ethics, and Social Entrepreneurship

Starting a Small Business

Franchises and Buyouts

The Family Business

The Business Plan: Visualizing the Dream

The Marketing Plan

The Organizational Plan: Teams, legal Structures, alliances, and Directors

The Location Plan

Understanding a Firms Financial Statements

Forecasting Financial Requirements

A Firms Sources of Financing

Planning for the Harvest

Building Customer Relationships

Product Development and Supply Chain Management

Pricing and Credit Decisions

Global Opportunities for Small Business

Professional Management and the Small Business

Managing Human Resources

Managing Small Business Operations

Managing the Firms Assets

Managing Risk

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