Question 1

By first identifying the objectives for a promotional campaign,the small business owner will have a better idea of the budget required.

Accepted Answer

A) True 
 B)False

Question 2

The type of advertising used should be based on the nature of the business,industry practice,available media,and the firm's objectives.

Accepted Answer

A) True 
 B)False

Question 3

The key to effective ___________ is that they last.

Accepted Answer

A) contests. 
B) samples. 
C) specialties. 
D) trade shows. 
A) contests. 
B) samples. 
C) specialties. 
D) trade shows.

Question 4

Straight salaries are best for motivating salespeople because of the financial security salaries provide.

Accepted Answer

A) True 
 B)False

Question 5

Prospecting is the ongoing search for new customers.

Accepted Answer

A) True 
 B)False

Question 6

Domain name should be checked for availability and registered with ICANN.

Accepted Answer

A) True 
 B)False

Question 7

An app is an application for business or entertainment loaded onto any mobile device.

Accepted Answer

A) True 
 B)False

Question 8

Match the term with its definition.Some terms may not be used.
a.Advertising
b.Blog
c.Institutional advertising
d.Social media
e.Personal selling
f.Product advertising
g.Promotion
h.Prospecting
i.Publicity
j.Sales promotion
-An online journal that offers a writer's experiences,opinions,etc.

Accepted Answer

The answer of Match the term with its definition.Some terms...

Question 9

Rebecca is starting a new consulting business for a small,local target market.She has determined the amount for the four methods: percentage of sales $2,000;how much to spare $1,000;competition spending $5,000;and specific results $3,000.How much should she spend?

Accepted Answer

A) $1,000 because it is the least amount. 
B) $3,000 because it is within the range and also for specific results. 
C) $5,000 because it is the largest amount. 
D) $10,000 because it twice the total of the competition. 
A) $1,000 because it is the least amount. 
B) $3,000 because it is within the range and also for specific results. 
C) $5,000 because it is the largest amount. 
D) $10,000 because it twice the total of the competition.

Question 10

Which category would be best for a CPA firm?

Accepted Answer

A) Advertising 
B) Personal Selling 
C) Sales Promotions 
D) Point-of-display promotion 
A) Advertising 
B) Personal Selling 
C) Sales Promotions 
D) Point-of-display promotion

Question 11

Regular contact with news media is required if publicity programs are to be effective.

Accepted Answer

A) True 
 B)False

Question 12

The majority of small business advertising is institutional advertising.

Accepted Answer

A) True 
 B)False

Question 13

Match the term with its definition.Some terms may not be used.
a.App
b.E-mail promotion
c.Hyperlink
d.Mobile device
e.Promotional mix
f.Publicity
g.Quick response (QR)code
h.Sales promotion
i.Social media
j.Social networking
-A generic term used to refer to a variety of wireless handheld computing devices that allow people to access information from wherever they are

Accepted Answer

The answer of Match the term with its definition.Some terms...

Question 14

Match the term with its definition.Some terms may not be used.
a.App
b.E-mail promotion
c.Hyperlink
d.Mobile device
e.Promotional mix
f.Publicity
g.Quick response (QR)code
h.Sales promotion
i.Social media
j.Social networking
-Interacting online with other users who share common interests

Accepted Answer

The answer of Match the term with its definition.Some terms...

Question 15

The promotional mix is influenced by three major factors: the geographical nature of the market to be reached,customer income,and the target market.

Accepted Answer

A) True 
 B)False

Question 16

Product advertising is intended to keep the public conscious of the company and its good reputation.

Accepted Answer

A) True 
 B)False

Question 17

Get Moving,a fitness equipment retailer,has been successful in a strong economy by spending 4% of its sales revenues on promotions.What adjustments,if any,should Get Moving make now that the economy has gone into recession?

Accepted Answer

A) Continue to spend 4% of sales on promotions,even though this results in a lower promotional budget. 
B) Increase the promotional budget to attract new customers 
C) Decrease the promotional budget.No one has any money to spend anyway. 
D) Spend 4% of profits on promotions rather than 4% of sales. 
A) Continue to spend 4% of sales on promotions,even though this results in a lower promotional budget. 
B) Increase the promotional budget to attract new customers 
C) Decrease the promotional budget.No one has any money to spend anyway. 
D) Spend 4% of profits on promotions rather than 4% of sales.

Question 18

List three sales promotional tools and briefly explain the unique characteristics of each tool.When should these tools be used?

Accepted Answer

∙
Specialties are sales promotion items

Question 19

Match the term with its definition.Some terms may not be used.
a.Advertising
b.Blog
c.Institutional advertising
d.Social media
e.Personal selling
f.Product advertising
g.Promotion
h.Prospecting
i.Publicity
j.Sales promotion
-Social networking and microblogging websites

Accepted Answer

The answer of Match the term with its definition.Some terms...

Question 20

Social networking is an informal communication method that can be controlled by the company through its website.

Accepted Answer

A) True 
 B)False

Exam 17: Promotional Planning

By first identifying the objectives for a promotional campaign,the small business owner will have a better idea of the budget required.

The type of advertising used should be based on the nature of the business,industry practice,available media,and the firm's objectives.

The key to effective ___________ is that they last.

Straight salaries are best for motivating salespeople because of the financial security salaries provide.

Prospecting is the ongoing search for new customers.

Domain name should be checked for availability and registered with ICANN.

An app is an application for business or entertainment loaded onto any mobile device.

Match the term with its definition.Some terms may not be used. a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -An online journal that offers a writer's experiences,opinions,etc.

Rebecca is starting a new consulting business for a small,local target market.She has determined the amount for the four methods: percentage of sales $2,000;how much to spare $1,000;competition spending $5,000;and specific results $3,000.How much should she spend?

Which category would be best for a CPA firm?

Regular contact with news media is required if publicity programs are to be effective.

The majority of small business advertising is institutional advertising.

Match the term with its definition.Some terms may not be used. a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR)code h.Sales promotion i.Social media j.Social networking -Interacting online with other users who share common interests

The promotional mix is influenced by three major factors: the geographical nature of the market to be reached,customer income,and the target market.

Product advertising is intended to keep the public conscious of the company and its good reputation.

Get Moving,a fitness equipment retailer,has been successful in a strong economy by spending 4% of its sales revenues on promotions.What adjustments,if any,should Get Moving make now that the economy has gone into recession?

List three sales promotional tools and briefly explain the unique characteristics of each tool.When should these tools be used?

Match the term with its definition.Some terms may not be used. a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -Social networking and microblogging websites

Social networking is an informal communication method that can be controlled by the company through its website.

The Entrepreneurial Lifethe Entrepreneurial Life

Integrity, ethics, and Social Entrepreneurship

Starting a Small Business

Franchises and Buyouts

The Family Business

The Business Plan: Visualizing the Dream

The Marketing Plan

The Organizational Plan: Teams, legal Structures, alliances, and Directors

The Location Plan

Understanding a Firms Financial Statements

Forecasting Financial Requirements

A Firms Sources of Financing

Planning for the Harvest

Building Customer Relationships

Product Development and Supply Chain Management

Pricing and Credit Decisions

Global Opportunities for Small Business

Professional Management and the Small Business

Managing Human Resources

Managing Small Business Operations

Managing the Firms Assets

Managing Risk

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