Exam 17: Promotional Planning

Media Corporation posts an photo of the week's top salesman on the company website.Every month,it includes an article about its top salesperson in its internal newsletter.This is an example of:

The way a business combines its communications is a promotional mix.

Match the term with its definition.Some terms may not be used. a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR)code h.Sales promotion i.Social media j.Social networking -Social networking,microblogging websites,and other means of online communicatin where users share personal messages,information,videos,and other content

Which compensation plan is best suited for new salespersons in a small business?

The best approach to promotional funding is allocating what can be spared.

Hands-on experience with a product is possible with

Tori is the lead singer for the band Rockin' Rebels.The band would like to have items at their live shows to gain exposure and attract fans to their merchandise table.What promotion items should Rockin' Rebels use and what advantages will this provide?

The two major steps in preparing for a sales presentation are

A good way to increase the volume and quality of traffic to a particular website is to:

Patty has been in operation for 5 years with a seasonal business,Patty's Pickin' Patch,offering U-Pick organic vegetables in season.Other services include hay rides around the farm and a corn maze.For each basic type advertising,discuss what Patty would use and how would these types benefit the company?

Promotion consists of marketing communictions that inform and persuade.

Specialty items are effective because they last,are generally delivered personally,and have value to the customer while they keep the name of the company or product in front of them.

Advertising is considered to be part of sales promotion.

Raymond is considering whether to advertise on the placemats used in many local restaurants.One of the arguments in favor of this action is:

The major problem with the ____ method of determining promotional expenditures is the tendency to spend more when sales are increasing and less when they are declining.

Social websites have an increasing number of subscribers providing reviews of establishments,providing the astute entrepreneur with impersonal referrals.

Match the term with its definition.Some terms may not be used. a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -A strategy to sell by informing,persuading,and reminding customers of the availability or superiority of a firm's products or services

A promotional mix is influenced by the

To make an informed selection about where to advertise,a small business manager should

William is analyzing his financials and determining a budget for promotional activities for his company.He has data from last year's budget,past financial statements,projections for next year's budget as well as a general idea of what the competition spent last year.How should he determine the new budget and what concerns should he be aware of during the process?