Exam 9: The Location Plan
After identifying the five major factors in deciding the location for a business,summarize the impact each factor has if an entrepreneur was opening a restaurant.
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Entrepreneur's Personal preference.Advantages of locating in the home community include appreciation of the atmosphere,ability to establish credit,and familiarity with bankers and potential customers.A restaurant opening by a local might draw more business at first and hopefully could make customers repeat users.∙
Resource availability.Land,water supply,labor supply,transportation facilities,raw materials,and waste disposal bear on location costs.Resource availability is especially important for manufacturers.If the restaurant is using local products,then being close to these resources is important.With current transportation patterns,this factor isn't as much of an issue as other factors.Ironically being close to other restaurants might also be an advantage when ordering from food suppliers.Restaurants must also be where the labor force can get to the establishment.∙
Customer accessibility.This factor is especially important to retailers and service firms.Customers must be able to easily find,enter and exit the property.This factor ties back to the environmental business condition as customers need adequate parking.∙
Availability and costs of sites.Cost-saving alternatives include the use of shared facilities (e.g. ,business incubators,executive suites)and facility leasing (which also reduce cash outlay and investment risk).Sharing facilities might be a possibility depending on the other company.Co-branding (where two establishments share one location)might be an advantage if the customers perceives the image of both establishments matches.
An important advantage an entrepreneur gains by leasing rather than buying a facility is
B
One advantage B2C businesses have over traditional retailers is that they can quickly change product mixes and prices,as well as the appearance of the online store.
True
A variation of the content model is sometimes called the ____ model.
Bettina has found a relatively inexpensive building that is a converted service station.Before she signs the lease,she should ask:
Annie is starting her photography business and is locating it in her family home.Which aspect is critical in the balance between her business and her family?
Melissa would like to reduce the number of phone calls she gets from customers who want to place orders.Which model would best work for Melissa?
Arthur's business needs a physical building.Arthur's most important decison will be:
List and discuss the challenges that an entrepreneur faces in designing the new operation's physical facilities.Give examples to support the answer.
Helen is planning to open a high-fashion clothing store for young professional women.Which descriptor is the most important consideration for the fixtures?
Rachel is starting a daycare at her home in a suburban area.Which professional should she contact first before starting?
Reliable Construction created a website to post photos of some of their completed projects and display their address and phone number along with a list of the types of projects they can complete.Reliable has used the ___________ model.
Sometimes an attorney can insert special clauses into a lease agreement that will allow the lessee to exit the agreement under certain circumstances.
Juanita is considering locating her a consulting business in her home.Which consideration is the greatest challenge?
List and describe business environment conditions that may impact the location decision.
Which statement is true about starting a business online as a part-time entity?
A brick-and-mortar store is actually a general term that refers a retail outlet dealing in building supplies.
The major difference between the information-based model and the content-based model is:
All other factors being equal,retail and services businesses will find little advantage in selecting a location near the center of the market.
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