Exam 17: Promotional Planning

Personal selling is an effective method for promoting toothpaste.

Product advertising makes potential customers aware of a particular product or service and create a desire for it.

Customer objections can be categorized as relating to

Personal selling degenerates into order-takers when a salesperson

Match the term with its definition.Some terms may not be used. a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR)code h.Sales promotion i.Social media j.Social networking -A square bar code that connects to a website,a video,or some other web content

Will is a salesperson for a small appliance store.In an attempt to locate potential new customers,he decides to poll Facebook visitors;they are entered into a drawing for a gift certificate at the store.Those individuals who complete the poll will receive a phone call from Will about the store's products and current promotions.Will is gaining knowledge of potential customers through

Which medium is considered to have a low pass-along rate?

Stephen is a new entrepreneur who would like to advertise his business but feels his creativity is insufficient to the task.Where can he find help?

Media publications,public records,and directories are sources of

Match the term with its definition.Some terms may not be used. a.App b.E-mail promotion c.Hyperlink d.Mobile device e.Promotional mix f.Publicity g.Quick response (QR)code h.Sales promotion i.Social media j.Social networking -A word,phrase,or image that a user may click on to go to another part of a document or website or to a new document or website

Match the term with its definition.Some terms may not be used. a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -A promotional strategy that provides visibility for a business at little or no cost

Match the term with its definition.Some terms may not be used. a.Advertising b.Blog c.Institutional advertising d.Social media e.Personal selling f.Product advertising g.Promotion h.Prospecting i.Publicity j.Sales promotion -A presentation designed to make potential customers aware of a specific product or service and create a desire for it

Which category would be best for ink pens?

What provides visibility for a business at little or no cost?

Ricky created an attractive website but is disappointed that he hasn't received many hits.Your suggestion is that he:

A widely used piecemeal approach to determining the level of promotional expenditures is

Personal selling is promotion that is delivered in a one-on-one environment.

A widely dispersed market favors which promotional method?

Every communication has a receiver,a source,and a channel through which the message is passed.

Trade show groups claim that the cost of an exhibit is less than one-fourth the cost of a sales call.